Just found this on the Qantas website. I think it might be a bug because all other Beats and Apple products have 20% Off, if you do a search for the product it doesn't show up either. You have to find it via sub category Head phones.
Any who, I think it's a pretty good deal as selling the points gets you anywhere between 0.7-$1 for 100 points.
Original 30% off full priced items when pay by Qantas Points post
Going price for these seems to be about $269 based on a very quick google, so paying $364.00 worth of points (based on normal $0.01 per point valuation) doesn't seem a great deal.