A few Blu Ray titles are listed at $7.98 with free delivery on JB's website at the moment. Can't confirm whether these are the same price instore.
Stealth
Vertical Limit
Hollow Man
Welcome To The Jungle
Catch and Release
Wickerman
Life of Brian
Gattaca
The Devils Own
Men In Black
Waterhorse
Maximum Risk
Maid in Manhattan
You Don't Mess With Zohan
The Punisher
My Best Friends Wedding
Seven Pounds
The International
Felon
Werent many of these movies released even before blu-ray was invented? Does that mean it is all digitally upscaled? Will that be any different from watching a dvd then?