Given the shortage of graphics cards at the moment for an in stock AIB 6700 XT card I thought this was a pretty good deal.
US pricing is actually worse on these cards.
Edit - For further reference sold out in US for $820 usd
https://www.newegg.com/powercolor-radeon-rx-6700-xt-axrx-670…
It's meant to be equivalent to 3070 but in many benchmarks (LTT, Gamers Nexus, Hardware Unboxed) they have found that it is beaten by the 3070 in most games
Head to Head (3070 versus 6700XT)
https://youtu.be/PJboWJJFk9I?t=684
1440p graph, 14 game average
https://youtu.be/PJboWJJFk9I?t=668
1080p, 14 game average
https://youtu.be/PJboWJJFk9I?t=618