$88 for a name brand bluray player.
I picked one up in-store, store ticketed prices not updated, but scans perfectly at checkout.
Comes with a multi region firmware update CD which allows you
then to select DVD multi region AND Bluray Region A or B or C from the remote control.
Previous best prices was probably $99
My Toshiba SD-2109 cost $700 and only plays DVDs, so this looks like a bargain to me! :D