In stock, only for deliveries.
I believe this isn't a reference card hence why it's more expensive than previous 6800 xt deals. Please correct me if I'm wrong.
Gigabyte Aorus RX 6800 XT Master 16GB Graphic Card $1599 + Delivery @ JW
127
Related Stores
closed Comments
Yeah. And at this price, nvidia all the way.
Exactly. I don't understand the pricing of all these. If AMD wants to compete, why not beat NVIDIA on price at least? Despite NVIDIA doing some shady stuff recently with reviewers, their products speak for themselves. Ray-tracing, DLSS, NVENC encoder, and NVIDIA Voice or whatever it is called are all not offered by AMD as far as I'm aware. AMD might have a little bit on the rasterization front, but a few extra FPS surely can't deter people from all the technologies offered by NVIDIA…
They don't care, about every available GPU will sell regardless of the price because the market is so inflated and demand is so high. Anything around RTX 3080 performance will be scooped up. AMD thinks they are a premium brand now, so you have to deal with them following NVIDIA's pricing even if it logically doesn't make sense. Sad but true.
@KARMAAA: That's a good point. Maybe once demand settles down they'll have lower pricing than NVIDIA.
@reloxation: Even after that AMD still thinks they are a premium brand now. Their Ryzen CPU lineup has basically put them in the good books with a lot of people and thus they're capitalising on that brand's good name and reputation to try and advance their RADEON brand too.
What really sealed this for me is when they increased Zen3 chips by $50 across the board, i.e 5800x vs 3800x, but removed the box cooler (Not a great cooler, but still a worse value than Zen2 and it was a nice inclusion if you couldn't find a cooler or it didn't ship in time) all while being on the same node as Zen2 was. That basically told me they are more than willing to sell you a chip that is now cheaper to produce at a higher price.
The fact is, once AMD has a very commanding lead in both CPU and if RDNA3 is a big leap, they will charge you more than NVIDIA and Intel. This is why it's so important that we get past a duopoly in tech. People need to understand AMD is just as bad as Intel and NVIDIA now, after all they are a company who just wants to make profits. Thus, they will charge you $1000+ or whatever for a product, because they know people are more than happy to pay it.
AMD will be just a greedy as Intel and NVIDIA were at the top of their respective game(s).
@KARMAAA: Businesses with any sense will always focus on maximising profit. Even with the basic objective of survival or minimising risk, it doesn't make any sense to do anything else. However, doing so is a complex balancing act of considering brand value, growth, customers, pricing, etc.
AMD's revenue, and therefore ability to invest in future development, pales in comparison to Intel or Nvidia. Strategically, AMD needs to use any advantage right now to maximise profit margins while they can or they risk losing their lead in CPUs and (rough) parity in GPUs.
As a consumer I want to pay as little as possible for products, so I'm not happy paying more than I value a product (compared to competition, older products, etc…), but calling a company 'greedy' for looking after their interests and future, and an important distinction -operating within the law- is just obtuse. Intel has proven time and time again that anti-competitive behaviour is part of their culture. Nvidia has had similar if lesser allegations. I'm not saying that AMD isn't capable of doing the same thing eventually (it's staffed by people after all), but nothing they're currently doing constitutes 'greed'.
For the record, I've jumped on the bandwagon and built a new PC with Zen 3 and a 6800. It is much more than I wanted to spend, but I could've chosen to wait until supply catches up to demand and prices start to fall.
@KARMAAA: Their RRPs on these are about the same compared to Nvidia. I don't think it's AMD pricing these as a 'premium brand'. It's the AIB and stores increasing prices due to demand knowing that even at this price, they'll sell every one.
@KARMAAA: Between the 16GB of VRAM, the huge cache and the extremely large 7nm dies, the launch MSRP is justified for the first two SKUs.
The 6800 was a mistake, but that has nothing to do with the 30% markup we're paying in AU because logistics and bulk ordering are an afterthought.
@jasswolf: GDDR6 really isn't that expensive anymore, I know because I've looked it up on the supplier sites and it's much cheaper for AMD and AIBs since they're buying in bulk thousands of chips. I mean even NVIDIA is offering 12GB on the 3060 and that's what? $329 USD? 16GB really isn't that expensive for high end model card. NVIDIA are just really stingey with GDDR6X and it's likely out of their control due to low supply from Micron, which is why the 3080 20GB model has been either cancelled and pushed back.
7nm is a super mature process by now and already has very low defect rates even by TSMC's admission. So 7nm isn't even a factor anymore in terms of yields and die size. What is a problem is lack of wafers for AMD, as they have to make Zen3, Console APUs and their GPUs with the amount of wafers they have. But the actual dies themselves really would be around the same price as when AMD was making the Radeon VII, seeing as those were large dies at the time of 7nm's development.
Any more excuses?
GDDR6 really isn't that expensive anymore, I know because I've looked it up on the supplier sites and it's much cheaper for AMD and AIBs since they're buying in bulk thousands of chips. I mean even NVIDIA is offering 12GB on the 3060 and that's what? $329 USD? 16GB really isn't that expensive for high end model card. NVIDIA are just really stingey with GDDR6X and it's likely out of their control due to low supply from Micron, which is why the 3080 20GB model has been either cancelled and pushed back.
GDDR6 is not that much cheaper, because 6GB of it took the 3060 from $249 to $329 at retail, so that puts the value of 8 GB at $50 USD wholesale, which is down from the $70 it probably cost in 2018, but not amazingly cheaper. So there's an additional $70-$100 in the cost of 6800 and 6900 series, right there.
7nm is a super mature process by now and already has very low defect rates even by TSMC's admission. So 7nm isn't even a factor anymore in terms of yields and die size. What is a problem is lack of wafers for AMD, as they have to make Zen3, Console APUs and their GPUs with the amount of wafers they have. But the actual dies themselves really would be around the same price as when AMD was making the Radeon VII, seeing as those were large dies at the time of 7nm's development.
7nm has never even scaled to this extent until now, and remains expensive on a per wafer basis. There are definitely constraints on how much AMD can order, but that's not a factor for their GPU chip volumes, and hasn't been for almost 10 years.
Any more excuses?
Nope, I was left to repeat myself.
GDDR6 is not that much cheaper, because 6GB of it took the 3060 from $249 to $329 at retail, so that puts the value of 8 GB at $50 USD wholesale, which is down from the $70 it cost in 2018, but not amazingly cheaper. So there's an additional $70-$100 in the cost of 6800 and 6900 series, right there.
The 6800 XT uses 16GB of 16 Gbps GDDR6 memory. That means a total of eight 2GB memory modules at 16 Gbps. Luckily Micron also had their GDDR6 prices leaked in late 2018. In 2018, 8GB of 14 Gbps memory was around $11.70 a chip. I looked up this exact same part now on Digi-Key (who is usually more expensive, as they sell to everyone, rather than having a direct line like AMD or NVIDIA would or AIBs, to Micron or Samsung who can sell in larger quantities at a cheaper rate), these modules NOW cost around $9.90 to $10. Essentially, a 17% decrease in memory price over two years time. Now I tried to find the price of the memory modules on the 6800 XT, but I can't find them anywhere publicly available. But assuming the 6800 XT uses Samsung modules of similar price to Micron's modules that are listed on Digi-Key, it's around $20 per memory chip. 20 x 8 = $160 of memory at maximum and even that I don't believe. AMD or an AIB is definitely getting it cheaper than $20 per chip… They're likely getting them for around $13-15 seeing as they can source from multiple manufacturers and buy in bulk. At worst, that is $45 extra on memory versus the 3060, which really isn't justified when it comes to a high end model card. Especially in comparison to the 3080 where 10GB of GDDR6X which likely costs $20 per module and is actually expensive due to low supply.
7nm has never even scaled to this extent until now, and remains expensive on a per wafer basis. There are definitely constraints on how much AMD can order, but that's not a factor for their GPU chip volumes, and hasn't been for almost 10 years.
What are you even talking about? 7nm capacity has been booked out for years. Apple scraped up all the capacity when 7nm first started and AMD and other companies like Qualcomm took whatever was left after Apple ramped down or more foundries were built. 7nm has been produced to this scale for a while now, since Zen2 was first out. 7nm has never been "expensive" in fact, it's cheaper per die than 16nm was. Anyone can easily do a die per wafer calculation and figure that out. In fact, let's do one right now.
Navi 21 XT is a 520 mm2 die on TSMC's 7nm process, some variant of it. We're not sure exactly what type, but we know at least it's TSMC 7nm and it's a very mature process at this stage. In November 2019, so over a YEAR ago, TSMC said that the defect rate of 7nm was ~0.09 per square centimeter. This is lower than 16nm when it was very mature and has likely slightly improved since last year.
If we plug this in a die per wafer calculator, so on a 300mm wafer, at a defect density of 0.09, with a 520 mm2 die, that's 62 good dies and 16 partial dies that can be used for 6800's and 35 defective dies that can also be potentially repurposed. Either way, thats MINIMUM 62 good dies per wafer.
Recently TSMC's wafer cost for 7nm and 5nm was leaked, with a 7nm wafer having a cost around $9,346. Likely AMD got a better deal than that, seeing as they are one of TSMC's biggest customers who will provide a reliable stream of orders and will put in orders on behalf of other companies like Sony and Microsoft for game console dies.
So $9,346 / 62 = $150 per die MAXIMUM. If you add in the partial dies that's 78 dies, so $120 per die MAXIMUM. The likely price of these is lower due to wafer price being much better for AMD and yields likely being higher. As I've said earlier, 7nm yields have likely improved since November 2019. They likely sit at 0.07, not 0.09 now.
So if you plug those numbers in, you get 68 good dies and 16 partial dies. Thus, with partial dies you have a cost of $112 per die MAXIMUM.
Nice, so we have die cost down it's somewhere between $112 and $120 per die on 7nm for Navi 21, let's average it to $116 as a middle ground between the two. That's without discounts too that AMD might be getting per wafer. I see a hard time justifying the massive cost that the consumer is basically forking over to these companies.
In the end… Your excuses for AMD doesn't justify why the 6800 XT pricing is anywhere near as high as it is. AMD are just pricing close to NVIDIA because they know their fans are as braindead as NVIDIA's and will buy anything at the price AMD wants. With supply so low, almost anything will be scooped up by desperate gamers trying to get more performance or an upgrade.
On top of that, AIBs will always price higher because they have to buy the chips off AMD, so there's going to always be an AIB margin on top of the reference cards. I personally don't really blame the AIBs because they're getting screwed around by AMD and NVIDIA constantly with little time to prepare for releases, getting little to no information, competing with NVIDIA and AMD's reference designs and having to deal with angry customers who flame them instead of NVIDIA.
But it's pretty clear from this that AMD's just pricing way to high for what really should be a cheaper product. Justifying it's price with 16GB of VRAM is kind of laughable. The 6800 XT is at maximum a $599 USD card and really should be $499 USD. I mean for the GPU die, the memory, a PCB, some caps, the cooler, the fans and the VRM I doubt it would cost more than AMD $300 for a reference design 6800 XT at cost price. I don't mind them making money, but $649 USD for a reference design card is insane. I hate NVIDIA even more for their pricing because they allow AMD to get away with this too by pricing so high. In the end, we're screwed over by a duopoly in GPU because they'll just slightly undercut one another or match eachother.
Nope, I was left to repeat myself.
Well I'm sorry man, I just can't simp for these companies, they anger me too much and constantly their fanboys push and peddle absolute BS online. I like to keep it real.
@KARMAAA: Not sure how you can ascribe bill of materials costs that resemble the 2080, then demand it be priced at $500. Your assessment of VRAM prices barely looks any different to my own.
The problem here is that you seem to think R&D costs little, and margins wouldn't go up a smidge when they have some level of performance parity in rasterisation. I think the BoM is somewhere in the range of about $330-$350, so the price is somewhat justified, though AMD will likely opt to cut harder down the line due to a weaker feature set.
@jasswolf: I just illustrated how the BOM is less than $300 and yes R&D cost a lot for RDNA2, but you forget that both Sony and Microsoft contributed to that R&D. It wasn't just AMD spending that money alone. You can continue to make excuses but I laid out the BOM and the VRAM prices and others have pointed out their inferior feature set to NVIDIA. These reasons alone mean that it should be priced much lower than NVIDIA, but AMD simply know they can capitalise and make profits when NVIDIA also has low supply.
@jasswolf: To these days, i don't understand how you can say that the 6900xt launch price is justified, even 6800xt is not worth its money
Gpu is a diverse piece of equipment now. However, if you own an amd gpu the only thing you can do is game and that's it.
So if you account for the extra software included from nvidia, 6800xt really should be priced like a 3070 to be competitive and 6900xt shouldn't exist, you can say a product is competitive and then proceed to ignore all the pros of the opposing products
Amd should continue to compete in the mid tier range, they have great development in cpu, but in the gpu space, they are nothing compared to nvidia
@ln28909: I don't like the hardware choices from AMD overall, but I understand how they costed it and determined the price. That's it.
If we can find any 3080's in stock.
Stock is not expected to get much better til mid this year, and any stock that is available is either scalped or bought almost immediately.
A lot of stores are also raising prices of available 3080 stock way above retail to capitalise on its rarity.For sure.
But I'd rather wait and get the card which has the feature set right than pay the same amount for the card which doesn't.
If AMD was cheaper I could understand it being a valid choice.
“Can you feel the love (of overpriced GPUs) tonight”
Yeah what the heck is going on with the pricing, the RRP for 6800XT is $649USD, that would be about $840AUD. Even adding on say AIB profit +20% and lets say another +20% for taxes and import, that's still around $1180AUD - so the extra $400 is all purely profits to the retailer then?!?!?! Knowing they can set the price that high because supply appears to be low right now. Eeeeesh.
the RRP for 6800XT is $649USD, that would be about $840AUD
$930, but the cost of living is relatively higher here, so you tend to add around 5-10%, which takes things to around $1000. Most models are above MSRP though, so add another 5-10% for the typical GPU purchase you'd go for, taking things to up to $1100.
I would assume a chunk of the extra money is either the retailer or the supplier buying stock in other countries in order to meet demand, thus paying full retail there, then the additional shipping costs involved in that (mostly in allocations of 1-2 cards). There's no other way to genuinely explain the costs involved.
There's definitely a shortage in parts that's hurting supply a touch, but it's how this is being solved for - and how this might see other retailers pad what little legit stock they're getting in - that's the issue.
Seriously?
In what universe is this a bargain?
Post-2020 universe
I see you've been living under a rock mate.
Ｉ only use cpu end with K or G.
Even the retailer is scalping $500 above RRP
I can't wait for Xiaomi to start making graphics cards, we might get some value for money again haha.
For those who can wait, much better value with this pre-order, DLSS ftw?
Doesn’t the 6800 XT outperform the 3080 slightly? Or was that just the 60800 outperforming the 3070? The nvidia cards take less of a performance hit with ray tracing though.
6800xt is fairly equivalent to a 3080 and RRP is similar. The 6800 is for the most part faster than the 3070, but priced slightly higher. Not that their RRP means much at the moment.
6800XT is roughly equivalent/slightly slower/ slightly faster at 1440p depending on which benchmarks you're looking at. It's definitely slower at 4k.
6800 is in a slightly difference performance tier to the 3070 and outperforms it 10-20% across the board. It'ss more like a 3070ti.
The NVIDIA cards are better at ray tracing, especially because RT games have DLSS
Hardware: they performs similarly with 6800xt slightly better at 1440p and 3080 at 4k
Software: amd doesn't have any thing worth mentioning whereas nvidia has a plethora of features
People in the Linux world don't seem to favour NVIDIA and their closed software.
@justtoreply: Some do: https://www.youtube.com/watch?v=ykiU49gTNak&t=5s or there is also "dual boot"
lolBargain
Isn't this AMD top of the range card? At 1500$ it is half of what NVIDIA asked for the 3090 at $3200?
That’s true. I think it’s similar in performance to the 3080 though from memory. The 3090 is pretty ridiculous. I can’t recall if the 6800XT slightly outperforms the 3080 or not. I think it might.
No, that would be the 6900XT. This is a tier below it, rival to the 3080.
Rip off
I don't think this is a deal. This is well above the MSRP. This may as well be a post saying 'card is in stock' as that is the only relevant information to this forum.
$500 more for a 2% performance increase seems fair.
Lmao this is a horrid price. 6900XTs are in stock right now for only slightly more, and 6900XT have been this exact price before. This barely undercuts scalped 3080s.
Anyone who buys this should be ashamed
horrible price and has no place on deals site.
Price gouging at its finest. Plus JW cant be trusted. I ordered a mboard from them, didn't get any shipment email for weeks and when I eventually was able to get in contact with them, I wa told the boad was no longer in stock. Checked their website a few days later and it was still listed on their site as in stock.
Doesn't matter. Sold out.
A few people found the price too appealing
Loving all these wildly overpriced GPUs tonight