For anyone looking for a decent Sony LCD for - in my opinion - a very decent price (though we'll see what the OzB community thinks), here's a receipt for a purchase yesterday.
Price on the floor for this TV $2,999. Got it down to $2,398… 4 year extra warranty for $275 made this lovely bit of electronics mine.
Franchise owner (not the manager on the floor) had to approve, stated he hadn't sold this for less than $2,789.
Full specs of this model: http://www.sony.com.au/product/kdl-55hx820
Should state that this TV is a
Full HD 3D TV with Dynamic Edge LED, Motionflow XR 400, Wi-Fi, Internet video and Skype
instead of a LCD
Previously, a Sony 55" LCD TV was selling for $1166 which was indeed a bargain - http://www.ozbargain.com.au/node/56681