Seems to be an ATL directly from JB. (Outside Samsung 25% discounts for price errors)
Could be them getting rid of old stock for 2025 lineup.
Samsung 77" S95D OLED 4K Smart TV (2024) $5196 + Delivery ($0 C&C/In-Store) @ JB Hi-Fi

Last edited 06/02/2025 - 09:51 by 1 other user
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Becuz it is not so value for money?
Personally I just need a watchable TV.
Yeah I hear you.
Android OS allows some flexibility for sideloading apps. Among major brands, Sony is the only one that uses Android, while other companies like TCL and others also offer Android devices.
Not good value for money at RRP, and only good value for money when heavily discounted.
Sony's OLED (Bravia 8) at 77in is $6,995 currently. I think as soon as soon they start discounting it to sub $5.5k it'll be popular. But for now, it's not $1.5k better than this Samsung TV.
Because they’re the best, not the cheapest.
Definitely not for OLED. LG C4 is cheaper and better than Sony Bravia 8 in almost every way.
Brighter
More accurate out of the box
144hz vs 120hz
4 vs 2 HDMI 2.1https://www.rtings.com/tv/tools/compare/lg-c4-oled-vs-sony-b…
The A95K/L is what I’m referring to.
@eccaz: Is that even available in Australia?
Also while A95L has more vibrant colours, G4 is still better brightness, more HDMI 2.1 ports, lower response time and 144hz vs 120hz.
This is a few $$$ cheaper than the EPP store for government.
… although you can get 5% off the the App if you haven't purchased before.
Deal expired in one day?
Now showing $7995
Genuine question: Why aren’t Sony TVs popular on OzB?