Unfortunately I bought it when it was being shipped from US and the expected delivery date is 18/08 :(
Should have waited for this. Shipped from AU
Mod Edit 24/8: Now $271.30 (from $264.39) Deemed a small price fluctuation, so deal updated rather than expired.
You'd only tell the difference if you have a high end PC and run games at 720p or 1080p resolution.