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Cell Ultimo Urban E-bike $999 @ ALDI

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Product Description

Lightweight alloy frame
7-speed Shimano Revo shift
36V 250W brushless motor
Multifunction LCD display
Battery range up to 50km
Integrated front and rear lights
Box weight: 26kgˇ
Commute easily with this Urban electric bike
Travel up to 50km on a single charge and pedal up to 25 km/h
Featuring the lastest in e-bike technology, including a 374Wh powered smart battery
The premium LCD displays important information like battery capacity and speed

Related Stores

ALDI
ALDI

closed Comments

  • -2

    including a 374Wh powered smart battery
    What's smart about the battery?

    • +11

      It means it has a battery management system that prolongs the life of the cells.

    • +8

      Scored at least 50% out of high school.

      • +1

        That mean me smart two.

        • S-M-R-T

  • +6

    haha that video is hilarious when she jogs beside the straight frame bike!
    And the USB Charging example
    Great ad

    • The magpie attacking 😀

    • Where is this video? When I click on the deal link it takes me to their aldi special buys landing page. There's no bike there or on the subsequent catalogue pages.

  • +7

    The embedded YouTube video is satisfying to watch (1min 28sec)

    • +4

      I love it, I wonder what Aussie studio pumped that beauty out. and using a projector instead of a green screen, just top notch

      • +6

        That's probably the same projector that Aldi was selling last week

        • I was almost tempted to get it

    • +4

      Brilliant ad.

    • The landing page background image looks like a scene from Far Cry 5.

    • How do you get to the video? Or the product page? When I click the deal link it just takes me to a special deals landing page and there aren't any bikes on any subsequent pages?

  • +9

    Magpie at the end was great. Love the SFX

  • Sorry for the clipped comments in description, posted from mobile whilst on a tram. Incomplete comments should say:
    - Travel up to 50km on a single charge and pedal up to 25 km/h
    - Featuring the lastest in e-bike technology, including a 374Wh powered smart battery

    P.S. Realised it was my browser, not the post.
    https://giphy.com/gifs/the-simpsons-homer-simpson-doh-8WdsK6…

  • Hey! It's cell bikes. Didn't they close down? They had a store in Fitzroy North..

    • +5

      Nobody closes down anymore. They "go online".

      • +1

        They went insolvent and sold their business to Bicycles Online.

        Not sure if this bike is associated with either brand/distributor.

  • +2

    ALDI….Great….Original

    Where do they find this stuff?

  • +3

    Funny how the advert does not mention the real use of these: hilly terrain.
    With a 25km/hr limit, the motor is not going to make much difference on the flat, unless you are an invalid.
    Most people can cruise at 20 on the flat with little effort on a decent bike. (Not a Kmart MTB)
    You might save 10 minutes an a 10km commute, which I guess ads up over time.

    But when you hit a hill climb on a hot day, the motor is fantastic. Makes it fun, where you might give up and start taking the bus otherwise.

    • +2

      True. But it really helps with the start stop nature of inner city cycling, rather than cruising.

      It also absolutely is the bomb when it's headwinds.

    • Where I live, a lot of people are buying them who don't have much of a bicycle background. People who don't normally ride bikes. The other crowd who seem to be getting into these, are old cyclists; it enables them to keep riding, or riding a bit further than they normally would. I ride with a casual club now and then; some of the older people who ride these things would have given up without them. Now they easily keep up, and even have to slow down at times for the rest to catch up.

      • Yes, but you are describing illegally modded bikes. I was talking about stock legal ones, which will not help you keep up with a club on the flat.

        • No. They're factory made, reasonably high end bikes. I also see them on the mtb tracks - high end treks. They are impressive mountain bikes built around the motor from the ground up. The only "illegally modded ones" I know are those cheap chinese two stroke engine kits; they're fast, loud, and don't seem to last long. I suspect though that's because of the cheap bikes they put them in, the poor work, and that the bikes used were never designed for an engine.

          • +1

            @poohduck: In victoria it does not matter how well made it is, if its over 200W without pedalec EPAC certification it's illegal. You can go up to 250W max with padalec which mean you have to be peddling to get the motor running. Neither can go over 25km/h. So many 'factory quality' bikes can still be very illegal. It's not about quality, it's power and speed. This ALDI one is the most maxed out ebike you can get without registering as a motorbike and go with the motorbike helmet etc.

            • @ShipShapeRC: Yes, I understood the 250w / 25kmh limitation. It seems fairly universal. All the emtb bikes seem to have this limitation. I think it kind of suits the technology anyway - you want to get as much longevity out of the battery as possible. These bikes, with these limitations, are quite easily able to enable a rider with mediocre fitness to keep up or even do more than a fit rider. It may be different with road bikes. https://www.youtube.com/watch?v=4jlkTGWChDg

  • -2

    So judging by the comments this is rubbish.?

  • I have an ebike and escooter, alongside normal bikes.

    I don't understand why escooter costs $500 and ebike cheapest is $1k, usually closer to 2k. While I know there are questionable folding ebikes on ebay, for $500, are the manufacturers just making massive margins?

    Is that why every Tom, Dick, and Harry is making ebikes now, from kick starters to major car companies?

    • +1

      The Xiaomi bikes are a lot cheaper in China.

      You won't find many good electric scooters for $500 other than the Xiaomi, I'm getting an electric bike because the cost for performance is a lot better once you go above the m365.

    • You can buy a decent bike for $500, and a eBike kit for $500.
      A bit of work, but the result is much better than a $1000 eBike like this.

      Why is that? Beats me.

      • a shop called pirez (in melbourne) does exactly that. get normal bikes and convert them into ebikes and sell them for $$. just uses the bafang motors.

    • +2

      I don't understand why escooter costs $500 and ebike cheapest is $1k, usually closer to 2k.

      I'm guessing scooters are lighter, have fewer components and have a much smaller battery? Bicycle wheels alone are usually a couple hundred dollars already. The bike frame and groupsets also cost a lot; whereas a scooter doesn't have anywhere near as complex a frame, and doesn't need a groupset (drivechain, derailleurs, etc).

  • +1
  • Also there's no mention of the brakes! Is it calipers? Disc brakes? Mechanical or hydraulic?

    My biggest problem with my ebike, the velectrix urban, was the stupid mechanical brakes. They're absolute garbage.

    • +1

      Video shows caliper rim brakes.
      From the Cell website: https://cellbikes.com.au/product/ultimo-1-0-classic-urban-e-…
      Brakes: Alloy v brakes with electronic cut off

    • +2

      Given the speed limit, brakes matter no more than for a regular bike.
      But clearly side-pull V-brakes from the video. It is hard to go wrong with those. Easy to get better pads if the supplied ones are no good in the wet.

      Video shows caliper rim brakes.

      No, those are called "V-brakes". "Caliper" means dual-pivot road-bike style in the bike business.
      "electronic cut off" means the motor is cut when you brake - as required by law and common sense.

      • -1

        v brakes are great. mechanical disc brakes are garbage.

        thanks for clarifying.

      • +1

        Thanks for the correction, it is indeed V brakes.

      • Given the speed limit, brakes matter no more than for a regular bike.

        Just to be clear though, the bike is not limited to 25km/h, the motor assist is. Going down a hill or pedalling hard you could go much faster than this.

  • +1

    It must be good as the lady in the ad does a vocal fry nearly every sentence.

  • +3

    Don't think this compares with the following:
    https://www.ottostore.com.au/otto-electric-bike-k660-shimano…
    I have seen it come down to $999 in the past on special. Foldable, has fornt and rear suspension, 21-speed and hydraulic brakes. However, max assisted speed is only 20km/hr, which is weird given it's a 48V battery.

    • +2

      Wow, that's one hell of an ugly bike!

    • All of those features seem to be detractors in my opinion:
      - suspension increases perceived ride comfort at the cost of power delivery, not really needed for this application
      - hydraulic brakes - cable brakes would do
      - foldable - a heavier frame and possible point of failure

  • confess I reckon this one looks better, and cheaper with PEACHY20 knocking 20% off the price to around $850. 27.5 inch wheels with quick release on front, hydraulic disc brakes (but don't know the brand), cheap looking suspension fork, better placed battery I reckon (lower and more central), slightly lighter? https://www.ebay.com.au/itm/20-OFF-VALK-Electric-Bike-eBike-…
    No Aldi no-fuss warranty however.

    What says the ozbargain brainstrust?

    • not really comparing apples with apples, the aldi bike is a commuter bike and the linked eBay bike is a mountain bike.

    • That looks pretty decent to me - tempting

  • Can it cruise without the need of pedaling ?

    • From the bikes manual:
      "The Entity E200 series is an EPAC (Electric Pedal Assistance
      Bicycle) system where the motor in the rear hub, assists as the
      rider pedals. There is no throttle; the rider must pedal for the power
      assistance to begin."
      PEDAL ASSISTANCE LEVELS
      There are 5 levels of pedal assistance. Assistance will only begin
      once you start pedaling. Make sure you are familiar with the power
      delivery, and always start with the default level, level 1. All levels of
      power delivery are limited to 25km/hr. However, they vary in how
      much pedal assistance is provided.
      • 0 - No pedal assistance
      • 1 - 30% of maximum power
      • 2 - 45% of maximum power
      • 3 - 60% of maximum power
      • 4 - 80% of maximum power
      • 5 - 100% of maximum power
      WALK ASSIST
      The walk assist function helps you walk the bike out of car parks
      and up steep hills without needing to push the bike. Walk assist is
      limited to walking pace, 6km/hr.

  • +2

    Well I bought one this morning and I really like it. There is quite a steep final hill to get to my house and now I’m older I can’t get up it without walking. Because of that I was not riding around as much. Cruised up it (and every other hill around here) no trouble today, was a great feeling to stay in the saddle all the way and I still got exercise.

    I got the traditional frame (local ALDI only had two of them but four of the step through model). The power control is really easy to use while riding, which is good as it really helps to change it up and down depending on conditions - as you would expect at this price the system does not have the finesse of what the expensive ones probably do - the is no cadence sensing power control - if you are pedaling it is on and if you aren’t it is off. This means on a flat it will take you right up to the speed limit every time - if you actually want to meander at a slower pace you can feather the brakes or kill the assist.

    The seat is one of those fat-bottom ones - I’m going to change that - might even move my Thudbuster seatpost over.

    A really cool urban commuting, shopping, errands, visiting local places, riding around for fun and exercise machine. Thinking of getting another one for Mrs Rockyroad. I was looking at something like an Orbea Gain, but at one quarter the price, this is a great way to start, and might end up being all I need.

    • I picked up one myself - how are you finding the handle bars? I think I've adjusted the angle poorly as the inward angle isn't very comfortable for me. Also, did you manage to adjust the angle of the handle bar neck with the allen key? I tried, I could loosen one side but not the other and the neck won't budge.

      Regarding the power, I had the aldi foldable ebike which felt like it gave more of a boost when feathering the pedals. Just get into the habit of lowering the assist amount to 1 (of 5) when you get to a crossing. The gearing on this bike has been much better than the Aldi foldable ebike - so far I think I'll be able to get upto a decent speed without pedaling as quickly.

      • It was super hard to break the seal to adjust the angle. So stupid. Was afraid I would strip it but was eventually able to loosen it.

        I will replace the seat and maybe the handle bar… Will try it for a while and see if I can get use to the relaxed handlebars.

        • I actually did strip the nut on the side that doesn't have the angle indicators (the left side when sitting iirc). Bit annoyed. Does the centre bolt that needs to be tightened to set the steering need to be lose for it to adjust?

          • @sheepdog: No centre nut is not required. They have just put loctite on it which is ridiculously strong. Yeah don't use their Allen key… Because it's so tight you need a perfect fit otherwise it will get stripped. Oh and I started stripping the left side so I stopped and did the right side inside with my own Allen key.

            • @Squ1shy: So did you manage to get both sides in the end? At this point, I just adjust the angle of the bars by loosening the 4 nuts that connect the bars to the neck instead. I'd rather adjust the neck but oh well.

          • +1

            @sheepdog: I think I understand what you're asking. If it is the same setup with mtb, I can explain. The centre bolt is tightened first; you do this while the bolts on the side are loose. All the centre bolt does is adjust the tightness of the bearings - you want it just tight enough that there is no play in the bearings. Once you have this adjusted, you tighten up the side bolts to hold the stem in place - using a torque wrench if possible, unless you have a feel for these things. https://www.youtube.com/watch?v=ZK5u5ioZU8M

          • @sheepdog: Same here i strip the nut on the side that doesn't have the angle indication

        • I will replace the seat and maybe the handle bar… Will try it for a while and see if I can get use to the relaxed handlebars.

          Yeah first thing I did was grab my WTB seat from my MTB. I wanted to put my Thudbuster seat post on it but the diameter is different so I need a shim.

      • I picked up one myself - how are you finding the handle bars? I think I've adjusted the angle poorly as the inward angle isn't very comfortable for me. Also, did you manage to adjust the angle of the handle bar neck with the allen key? I tried, I could loosen one side but not the other and the neck won't budge.

        I’m happy with the handlebars but i did adjust them.

        Regarding the neck angle – it took me a while to work it out - there is another nut under the neck pointing upwards - you need to loosen it to be able to adjust the neck angle

        • Isn't that the one to fasten the steering?

    • +1

      Hi all, Phil from Cell Bikes here. This is a tutorial we put together to help you with adjusting your stem https://youtu.be/FBimVeEL9YY . Any other questions, don't hesitate to message us at [email protected] :)

      • I want to get one of these.

  • +1

    Not sure if anyone will see this but they've been reduced to $549.45 at St Marys, NSW. There were 2 of the walk through versions there as of midday today. Apparently Aldis discount according to their regional manager so it's possible that others in Mt Druitt might be similar. Penrith is NOT, i.e. still $999.

    I bought the last conventional triangle frame yesterday, liked it so bought a walk through for my wife today. She's not happy with the tyre colour but will get over it…

    At $1100 for two we can't complain at all…..

  • Is there some trick to getting the entity ride app to pair with the bike? The phone can see the bike on Bluetooth, but it does not allow direct pairing. The app doesn't show anything under personal devices.
    Thanks.

  • Has anybody seen any of these left in the Melbourne region??

    • I took one of these or for a ride yesterday and the system switched off about 4 or 5 times in the first 30 min of riding. It was quite confusing at first as the display just switched off.
      I think I'll return it but wasn't sure of the return policy.
      Do I need to repack it, and does it have to be spotless, or can I just ride it to the nearest Aldi and leave it with them?

      • Aldi manager said as it was faulty, just to bring in the bike with the charger, manual etc. Returned without fuss.

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