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Sigma APO 120-400mm F4.5-5.6 DG OS HSM $70 [Most Definitely Typo]

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Surely this is a typo… these things are usually $750……….

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eGlobal Digital Cameras
eGlobal Digital Cameras

closed Comments

        • Don't open a business then if you have not grasped the importance of ethics and honesty, you will fail.

  • +1

    I think we have a slightly twisted morality and its ok to rip off/try it on with big business but not smaller/battlers :)

  • +1

    Dear Customer,

    We first apologize and regret to inform you that, as per our system error in pricing, the cost of the Sigma APO 120-400mm f4.5-5.6 DG OS HSM lenses should be AU$700.00 instead of the AU$70.00 originally listed.

    In view of this, we are now offering a discounted special price of AU$685.00 for this item plus offering you with a free camera & lens cleaning kit valued at AU$12.00 if you would still like to continue with the order. Pls help confirm with a return email, and we will arrange for a new revised total amount for you and suggest a payment method for the difference.

    Alternatively, you can choose to cancel the order and we will arrange immediate refund back to your Paypal/Bank account or your credit card if payment has already been processed.

    Once again, we do apologize for the inconvenience caused.

  • +1

    Dear Customer,

    We first apologize and regret to inform you that, as per our system error in pricing, the cost of the Sigma APO 120-400mm f4.5-5.6 DG OS HSM lenses should be AU$700.00 instead of the AU$70.00 originally listed.

    In view of this, we are now offering a discounted special price of AU$685.00 for this item plus offering you with a free camera & lens cleaning kit valued at AU$12.00 if you would still like to continue with the order. Pls help confirm with a return email, and we will arrange for a new revised total amount for you and suggest a payment method for the difference.

    Alternatively, you can choose to cancel the order and we will arrange immediate refund back to your Paypal/Bank account or your credit card if payment has already been processed.

    Once again, we do apologize for the inconvenience caused.

    Regards,
    eGlobaL

  • Now the smart way to do this would have been to go to a local camera shop and ask them to price match the website. Because it is a .com.au site, the importers (CR Kennedy in WA) allow the shops o price match any .au online price with local stock.

    • no local stores would have been open last night when this "deal" was posted

      • plus there's no price to match, it is listed as $700 now.

    • +1

      I don't think they would have price-matched it.

  • now that they have brand awareness they should hold a special to snap up tons of customers…. i need a low end digital camera. preferably a lumix please :D

  • +11

    a free camera & lens cleaning kit valued at AU$12.00

    Depends which free camera they're giving away; they can keep the lens cleaning kit ;)

    • 1D MkIV I believe

      • -7

        I think what they are trying to say is you will get a cleaning kit that you can clean either your camera or lenses lol

        • +2

          ಠ_ಠ

          facepalm

        • I got the email too.

          No lens, as expected.

          I did once get a tokina 12-24mm version 2 for $289 on ebay. Was a type, meant to be $589 and they honoured the sale!

  • +2

    Got a 'refund' or pay ~$700 email.

    "Dear Customer,

    We first apologize and regret to inform you that, as per our system error in pricing, the cost of the Sigma APO 120-400mm f4.5-5.6 DG OS HSM lenses should be AU$700.00 instead of the AU$70.00 originally listed.

    In view of this, we are now offering a discounted special price of AU$685.00 for this item plus offering you with a free camera & lens cleaning kit valued at AU$12.00 if you would still like to continue with the order. Pls help confirm with a return email, and we will arrange for a new revised total amount for you and suggest a payment method for the difference.

    Alternatively, you can choose to cancel the order and we will arrange immediate refund back to your Paypal/Bank account or your credit card if payment has already been processed."

  • So does this one have a thermos interior or is it just plastic? I like to keep my coffee warm.

  • A no go people, just received the cancelation e-mail

  • In Taiwan, the law will ENFORCE busniness sellers to sell a product at the listed price even if the price is mistakenly placed. And I am not joking!

    • +1

      Used to be the same here too, I remember getting a few bargains from misprints many years ago; but the laws seem to have changed. Presumably this to encompass the dynamic nature of the market & different business models nowadays, where the pressure to keep pricing fluid means mistakes can & do happen when online content isn't vetted to the same degree as print media for instance.

      It wouldn't really be fair to expect the business to cop a $600+ loss for a typo, well IMHO anyway! ;)

  • Has anyone who paid by Paypal received a refund yet?

  • $700 for a thermos?! what a ripoff!!!

    • +3

      You forgot the free embedded glass lid that comes with it.

      • +1

        Thermal glass too IIRC! ;)

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