The free Prime shipping deal is over, but the price has now dropped to $20.88 plus $7.16 delivery, free with orders over $49 if you have Prime.
Yes it's an expensive mechanical pencil which is not aimed at the same market as this. Some people don't mind paying more for the build quality, feel, and design of something like this though.
This is nearly the best price so far according to the Camel (61c more).
Shipping is free with Prime, or $7.16 without.
It has their classic brass hexagonal barrel and is made in Japan.
I thought it was 600 lots of Mechanical Pencils for $22.77.