To celebrate my 22,000th comment which will happen on this post, I figured it's about time I do something like this, especially after trying to dispel the hybrid myths on this post
Currently working Toyota new cars, have worked for Holden & Suzuki previously, as well as used car sales.
Former top 10 deal poster, current top 10 commenter and competition poster (Stats here)
Aaaaand go!
(FWIW I won't neg vote anyone on here, I know the discussion can get passionate at times but that does nothing to further the conversation. I use my words not my neg votes!)
@SnoozeAndLose: Spaceback isn't lying. Nor is sovereign01, they just have a different experience.
Generally the manufacturers pays for backend dealership staff with quarterly bonuses for meeting KPI's (customer satisfaction/retention/metrics like sovereign01 talks about). I have not heard of them being as high as sovereign01 quotes, but I do not know any numbers for the largest dealers or for single brand luxury dealers.
With three top ten franchises, quarterly bonuses should cover 80% to 120% of the backend staff wages. These are the big bonuses. These are normally have reasonable sales targets, with pass/fail KPI's to improve customer experience. Fail one KPI, lose the bonus and put your franchise agreement on notice.
Most mainstream dealerships need ~$1000 margin per car (to cover the sales teams wages and the cost of stock). A dumb way to get it is to sell cars with very little margin and hope you reach your monthly manufacturer target to get a sales bonus. This is what pushes some dealers to do 'silly' deals that you talk about as these targets are aggressive.
Selling 'at cost' or below is stupid unless all operating costs are attached to each car as a load. I have seen a former boss loose millions by often selling 'at cost' while missing monthly sales targets with out a high enough overheads load.