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Olympus 12-40mm F/2.8 PRO Lens $678.30 Shipped @ digiDIRECT

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Olympus 12-40mm F/2.8 PRO Lens $678.30 Shipped @ digiDIRECTAffiliate
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LJakal on 08/06/2018 - 13:44 digidirect.com.au (817 clicks)
Last edited 08/06/2018 - 13:49 by 1 other user
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It's 15% of everything Olympus at DigiDirect for the long weekend but as local stock of this lens has always been really cheap compared to overseas it's very rarely on sale.

Key Features:

  • Micro Four Thirds Mount
  • 24-80mm (35mm Equivalent)
  • Aperture Range: f/2.8 to f/22
  • 1 Aspherical ED & 2 Aspherical Elements
  • 1 DSA, 2 ED, 1 HD, 2 HR Lens Elements
  • High-Speed Imager AF with MSC
  • Linear Motor Drive System
  • Manual Focus Clutch
  • Dust, Freeze and Drip-Proof Construction
  • 7-Blade Circular Diaphragm

$799 at Teds
$850 from DWI (grey market)
$899 at JB
$799 USD and amazon.com (plus delivery)

Electrical & Electronics Camera Lens Micro Four Thirds Olympus OM System

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digiDirect
digiDirect

closed Comments

    • Gururek on 08/06/2018 - 13:46
      +15

      Uhhh.. Olympus?

    • BuyoTheCat on 08/06/2018 - 13:48
      +3

      mount olympus. you know where that bearded guy lives. he hurls lightning bolts.
      Zeus. not jesus

      • Fiximol on 08/06/2018 - 13:57
        +3

        Does he hurl them out of a Canon?

    • RickyBaker on 08/06/2018 - 13:52
      +2

      Because its m4/3 wont it work on any m4/3 body without adapters or anything???

      Either way, great lens. It's the only one I use (and have) on my OMD EM-5 II

    • gutenmuach on 08/06/2018 - 14:08

      lol

  • Jakal on 08/06/2018 - 13:55
    +2

    Yeah, it's micro 4/3s, like pretty much every Olympus lens (they may still sell some old 4/3 lenses), and as such will work with any Olympus or Panasonic replaceable len camera released in the last decade.

  • Thunderdownunder on 08/06/2018 - 14:01
    +5

    This is the best low light Lens I have ever used. Good price (very Good)! and because they tend to hold value extremely well a check of second hand market shows you are buying at used price or better.
    Also "You can use a Micro Four-Thirds lens on a Micro Four-Thirds camera and they are compatible between manufacturers, so Zuiko, Olympus, Panasonic, Leica, Sigma and Samyang lens are all compatible with cameras from Olympus and Panasonic as long as the mounts are Micro Four-Thirds"

    • dcep on 08/06/2018 - 14:52

      what's your view on m43 vs eosM

      • CyberMurning on 08/06/2018 - 15:14
        +1

        dont go near sony unless your wallet is deep enough to get their lenses.
        plus with olmypus you got choices of lenses: olympus, panasonic, and maybe couple more.

        • dcep on 08/06/2018 - 15:26

          yeah sony is out of my league

          i'm contemplating on eosM family as it has apsc size sensor

        • Millikano on 09/06/2018 - 12:35
          +1

          @phunkydude:
          The biggest benefit going m4/3 is the lenses are physically smaller. If you use an apsc sensor then you need the same size lenses as the 70d/700d/80d bodies.

          Ive got one of these 12-40 lenses on an Olympus EM-1, it’s a great match for the camera and weatherproof too.

      • ma77 on 08/06/2018 - 19:22
        +2

        M43 has a lot more lenses and having been around longer, is more refined than the Canon.

      • Flying Ace on 09/06/2018 - 10:40

        M43 all the way.

    • kind on 08/06/2018 - 19:03

      Agree.

      Check second hand market.
      Try lenses with F<2.8 if you want nice bokeh for portrait shooting. For example,
      Secondhand Panasonic 25mm F/1.8 about $200 on eBay

      • shiznit on 09/06/2018 - 05:13

        Panasonic regularly give out that 25mm f1.8 lens for free with a camera purchase.

  • Mugsy on 08/06/2018 - 14:38

    I saw this a few days ago and was tempted to pick this up along with an OMD E-M10.

    But having just spent almost $1k on repairing my garage door and PC, I was a bit hesitant to spend $1500 on new camera gear… especially knowing I'd be spending more on spare batteries and maybe even new memory cards too (I've got plenty of camera bags from past deals so I'm good there).

    Maybe next time if there is one.

  • Fullhalter on 08/06/2018 - 14:56

    Defacto best one zoom to rule them all, until 12-100/4 came out. Thank goodness it's so expensive.

    • isaw on 08/06/2018 - 16:29

      I got one for 1200 a ebay sale with 20% off from eglobal a few months back (xmas?). Mate was telling me wholesale in AUS was about 1260exgst, so figured it was a pretty good deal.

  • carlJack on 08/06/2018 - 15:01

    Thats a fantastic price.

  • mg_k on 08/06/2018 - 15:10
    +1

    Expensive.

    Paid $650 last year from cambuy.

  • UncommonName on 08/06/2018 - 15:30
    -4

    Great lens, but it's the 2x crop factor of m43 that puts me off.

    • danield on 08/06/2018 - 16:02
      +6

      Why?
      I find it great, as the MCG and most sports stadiums have a 200mm limit, and I get to take the 150mm (300mm Equivalent)with no issues as security only looking at whats written on the lens

      • UncommonName on 08/06/2018 - 18:43
        -5

        The crop factor is an indication of how the image will look when the picture would be taken in a Full Frame (35mm) sensor and cropped later (as if you have zoomed-in), it's not a literal zoom factor! Both the images will have the same focal length and distortion distribution from center to edge, the only difference is in field-of-view.

        I will give you one example, take a photo in your m43 and crop it by a factor of 2 later. Now the image will fill up your screen just as the uncropped one and you get a feeling of zooming, right? This is what called crop factor, it's an "apparent" effect, not real and it only says what will be the field-of-view compared to a full-frame sensor. So, a crop-factor of 2 of m43 says that the field-of-view will be half of a full-frame sensor. And as a result, you will find it difficult to take photos in tight spaces as the scene will get cut off which would not happen in a full-frame sensor.

        Jeez, the fact that I got negged and your comment got upvoted is the proof that there are lots of "professional" photographers on the loose in the neighborhood. Feel free to neg again guys.

        • [Deactivated] on 08/06/2018 - 22:44
          +4

          @bargainaus "you will find it difficult to take photos in tight spaces as the scene will get cut off which would not happen in a full-frame sensor."

          I'm sorry mate but everything you said is just plain wrong. You're perpetuating one of the crop sensor myths.

          The lenses are designed specifically for the sensor size. That's why all of the regular kit zooms start from 12mm to 14mm (24mm to 28mm equiv). It's why the native ultra-wides (of which there are 4) start from 7mm. They are every bit as wide as their FF counterparts. The only difference is that they're not subject to nearly the same levels of distortion as on the larger format.

          On FF it's the 24-70mm and 70-200mm combo that are the workhorse lenses for many photogs. They exist for m43 as well, it's just that their counterparts are the 12-35mm and 35-100mm duet, and they afford the exact same field of view. Your suggestion that "the scene will get cut off" with the latter pair is a nonsense.

          It's only when you mount full frame lenses (without a focal reducer such as the metabones speedbooster) on a m43 camera that the field of view narrows as you describe.

        • Neon Pavlova on 09/06/2018 - 08:02

          Hey guys, don't neg bargainaus' comment.

          He/she's trying to be helpful, even if the technical thinking behind the comment is flawed.

          Rather than vote people like bargainaus down, help them understand their ignorance through a helpful explanation just as soothsayer did.

          It also helps people who don't know which camera system to decide on make the correct decision.

        • Mugsy on 09/06/2018 - 08:12

          @soothslayer:

          Exactly.

          If someone on full frame likes using, say 24mm, and wants the same field of view on a cropped 1.6x sized sensor, they will need to get something at 15mm. On 4/3s, it'll be 12mm.

          The smaller sensor is also an advantage for telephoto shooters. On my Nikon 1 system, a 100m becomes 270mm equivalent and there's stiall a 6.7-13mm UWA so we're not left in the dark on the wide end.

        • Mugsy on 09/06/2018 - 09:49

          @Fuchal: Each to their own but I believe the neg has a place on forums. I'll use it when a post is objectively incorrect to make it easy to identify (i.e. at a glance rather than having to read through several paragraphs) that the information may not be the best or right to follow.

          I'm all for posting a comment to explain the flaws but +'s and -'s when done en masse do make it easier for noobies to be able to identify if information is reliable or not. It shouldn't be taken as an act of hate.

        • Flying Ace on 09/06/2018 - 10:40
          +3

          @Fuchal: The neg is so people can see that the information is incorrect.

  • Noslee on 08/06/2018 - 16:19
    +2

    eBay Ryda or NoFrills were in stock for $640 Australian stock after the 20% off. Looks like they have just sold out, they had 4 left yesterday.

    • Mugsy on 08/06/2018 - 18:15

      Thanks for this. I'm probably gonna keep an eye on their stock levels and pick out one with an E-M10 mk3… Hopefully the latter will be a bit cheaper by the time the next sale comes around.

    • ma77 on 08/06/2018 - 19:23
      +1

      DigiDirect are also using Australian stock.

  • cheapo999 on 08/06/2018 - 17:53

    Is store pickup an option?
    Save on delivery fee.

    • Jakal on 08/06/2018 - 20:19
      +1

      it's free delivery, but it's in store too, so you can just go in an buy one.

      • cheapo999 on 08/06/2018 - 20:35
        +1

        Thanks. I paid online and will pickup at the store.

  • qvinto on 08/06/2018 - 21:46
    -4

    Nice lens, good price. Shame its not full frame :-)

  • ozy on 09/06/2018 - 00:19

    If only they included the Olympus compatibles like Zeiss.
    Near to impossible to find the planar 1.4 85mm at a decent price here in Oz or overseas

  • MrBillions on 09/06/2018 - 10:04

    Great lens, great price.

  • Halftime on 09/06/2018 - 11:46

    Great lens, great travel / walk around lens, if you only had one lens for M43, this is the one.
    I use two systems, Canon APSC (7D) and M43, I shoot more on M43.

    • [Deactivated] on 09/06/2018 - 12:37
      +1

      I have a whole lot of Sony Alpha SLR gear. I've been using the system since it was Minolta.

      I picked up an Olympus OM-D E-M10 for a lightweight travel camera, and I've been shocked by how good the image quality is, and how good the glass is (particularly the fast primes).

      Plus, it's just much more pleasant to shoot with and lug around.

      The downside is that I have thousands of dollars of Sony SLR gear I now barely touch.

      • Mugsy on 09/06/2018 - 13:54

        Same. I have hardly touched my 600D and the dozen or so lenses I have for it since getting my Nikon V1 and 3 lenses. I have a V2 coming (pretty much got the last one from Ryda at clearance prices) so I imagine that with the better manual controls, and just 3 lenses that meet my needs, I should probably start thinking about selling the Canon gear.

        I am tempted to get an EM10 with the 12-40mm though… I can definitely see this as a single lens option for travel.

        • ma77 on 09/06/2018 - 19:43

          Mugsy, I use an E-M5 Mark II with this lens, its a great option if you only have one lens.

          On my last holiday, I borrowed a 40-150 pro to pair with it but only used that lens for a couple of hours

        • Mugsy on 09/06/2018 - 20:54

          @ma77: Cheers for the insight mate.

          I use to use a 350D with 17-85 and I mainly shot at the wide end. I later upgraded to the 600D and decided the 15-85 IS was worth it for me seeing how I never felt 17mm was wide enough and the 15-85 is sharper at the wide end. I don't often use 85mm (the only time I can recall was when I was taking shots of fairy penguins about 10yrs ago) so the faster aperture of the 12-40 would be more useful despite the loss of reach compared to what I'm use to. It would mean that I can go without a fast wide angle prime too.

        • Mugsy on 10/06/2018 - 12:50

          @ma77: I decided to do some research in the E-M5 and I'm thinking this the camera body for me. Main reasoning is the swivel screen rather than the tilt screen of the E-M10… I'm use to that with my Canon 600D. I usually shoot with the screen out to the side as my nose ends up greasing up the screen too much. Seems to come as a kit for under $1600 when on sale. Looks like I'm gonna be saving up for that next sale!

  • namanuu on 09/06/2018 - 16:18

    These lenses are awesome.. I live in Europe and over here you won't find this lens for less then 1000 euro last time I was in aus I managed to pick it up for this price… I'd be buying five if I was home and selling em over Here

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