My Xbox live membership expired yesterday with notification via email as I don’t have auto newel setup, I went to the link provided to check the price it said $79, then after clicking continue it provided me a discount for $53 thought it was a great deal
Screenshot
https://files.ozbargain.com.au/upload/87385/59502/027be08c-3…
Update:
You need to login with your Xbox Live id to see discount via a web browser
It’ll be a targeted offer. They do it frequently for users whose membership has lapsed.