Matches the Coles and Officeworks pricing. Feels like a bit of a rip off after the 20% off deal in WA, however if you're anything like me they've got you running hand to mouth on iTunes credit and you need another one to just get you through another month or two while waiting in vain hope for a blockbuster sale.
Might be useful for someone that finds Target handier than the other stores. Or if you missed the Coles deal that was hidden in a post of other deals.
Excludes $20 cards
Doesn't affect me personally, but nice to see another place participating in the 15% off deal :)