[Updated] Consumer Alert: Domino's Just Shrunk Their Pizzas (and Boxes) about 10%?!

inherentchoice on 18/07/2017 - 13:33
Last edited 19/07/2017 - 18:02

Just bought a pizza but it's about 30-40% 10% smaller. The box is too. Feel like I'm a victim of a bait and switch so thought I would share. If the smaller pizzas are here to stay it definitely reduces the value to us consumers.

Anyone else noticed this? I think it's just happened in the last week and they might be rolling it out progressively across different stores, or perhaps it's just a trial at certain stores? Is this here to stay?

I did a little research and it seems this was recently predicted by an analyst and is now a definite thing.

And I'm not the only one who's noticed. It seems even the Domino's official Facebook account is not denying it, but calling it a "new menu". Personally I think I will be buying less Domino's now and more HJ's stunners or $3 Aldi Pizzas haha.

Update: The new boxes are about 282 mm square and the pizzas are about 250 mm in diameter. Picture here. The store team member advised me that they are about half an inch smaller so it's about 10% smaller in surface area. Also he said it's part of their new menu and just changed in the last week or so.

POLL: If smaller Domino's pizzas are here to stay, how will your Domino's-buying habits change?

Poll Options

  • 54
    I will boycott Domino's
  • 343
    I will buy Domino's less often
  • 36
    I will keep on buying Dominos just as often, even if I will have less per $
  • 11
    I will buy Domino's more often
  • 284
    I never buy Domino's anyway
  • 49
    Bikies
Food & Grocery

Related Stores

Domino's
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Comments

  • Scab on 18/07/2017 - 13:41
    +16

    I got a pizza yesterday and it was the same size as it has always been.

    Maybe they are trialling in certain areas only to gauge if they can't get away with it?

    • gimli on 18/07/2017 - 20:57
      +21

      username checks out

      • Krizy on 18/07/2017 - 23:12
        +7

        Today in the news: apt comment gets negged despite being innocuous and funny, people who claim to abhor politics actually driven by ideology, irony is lost at sea but is survived by children hilarity and tragedy, partner fragile-semblance-of-free-speech mourns

    • lookatthesizeofthat on 19/07/2017 - 06:19
      +3

      lookathesizeofthatpizza

      • [Deactivated] on 19/07/2017 - 23:50
        +4

        Username checks out

  • airal3rt on 18/07/2017 - 13:42
    +61

    The tighter the box the better

    • CyberMurning on 18/07/2017 - 14:26
      +2

      that's what he said….

    • MrFrugalSpend on 19/07/2017 - 20:02
      +3

      One might argue that depends on the size of what you are trying to put in the box! (Ever tried to feed a tow rope through a needle?)

      …Sorry, off topic, I think the OP's main concern is with the size of what goes in the box. Its smaller than they are used to being satisfied with.

      Look at the polepoll, the verdict is in Dominos:
      SIZE MATTERS!

  • [Deactivated] on 18/07/2017 - 13:42
    +24

    same with the big mac..that thing resembles a hockey puck

    • Scab on 18/07/2017 - 14:04
      +7

      And Mars Bars, they're tiny now.

      • CyberMurning on 18/07/2017 - 14:27
        +14

        and pringless chips

        • Scab on 18/07/2017 - 14:30
          +6

          Username checks out.

        • Kail on 18/07/2017 - 17:19
          +10

          I used to be able to fit my hand in the containers but now I can't :(

        • samcro on 18/07/2017 - 17:47
          +14

          I prefer the ones with the prings…

        • ranap on 18/07/2017 - 18:34
          +83

          @Kail: They have done that with clothes sizes too. I used to fit into M size, Now I always need an L. :(

        • Thrift on 18/07/2017 - 18:51
          +4

          @Kail: Maybe it's time to stop eating them for a bit ;)

        • [Deactivated] on 18/07/2017 - 20:42

          @Kail:
          Time to get your hands checked.

        • wozz on 19/07/2017 - 06:48
          +2

          @ranap:

          I feel your pain. I used to wear L, now I have to pay more for XXL size. GF seems very happy at least

        • GaryQ on 19/07/2017 - 08:29
          +2

          Donald Trump doesn't have a problem

        • CyberMurning on 19/07/2017 - 08:39
          +1

          @ranap: must be because as pringless size shrink, you buy more tins.

        • smpantsonfire on 19/07/2017 - 18:51
          +1

          @Scab:

          Take your sorry ass back to reddit neckbeard

        • [Deactivated] on 20/07/2017 - 00:12

          @Kail: At what age?

        • tryagain on 20/07/2017 - 14:36

          @Kail: could just be you are too many Pringles

        • Kail on 20/07/2017 - 15:05

          @pal: Young adult, I have fairly small hands. I couldn't get my hand totally down the container but I could get it a fair way in if I tried. Now with the smaller containers I can only reach the top pringles without having to tip them out, there's just no handspace in there.

        • Knightelf on 20/07/2017 - 15:21

          @Kail:

          Trump, is that you?

        • [Deactivated] on 20/07/2017 - 16:13

          @Kail: Ha ha, I thought you meant as a kid! I could never get my hand in there.

        • [Deactivated] on 20/07/2017 - 16:16

          @Knightelf: That was a campaign joke, Trump has actually huge hands, You can compare it here to other leaders. https://imgur.com/t7YG9dy

        • Knightelf on 20/07/2017 - 21:46

          @pal:

          Covfefe

      • gimli on 18/07/2017 - 20:27
        -5

        do you know what else is tiny?

    • tinyorca on 19/07/2017 - 21:56
      +1

      Totally need renaming to Tiny Mac or at least Small Mac

    • giventofly on 20/07/2017 - 19:04

      I noticed that the other day. Been years since I had one and I thought they'd given me a cheeseburger by mistake.

    • neosin on 21/07/2017 - 12:02
      +1

      No mate big macs have actually gotten BIGGER recently!

      You are just getting OLDER, BIGGER, AND FATTER!

      So in perspective, everything seems smaller to you!

      Time to wake up and face reality my friend :)

    • inherentchoice on 18/07/2017 - 13:49
      +11

      Your assumptions are not fact, as I bought a pizza last week. My experience is eyewitness evidence and I'm not alone as there are others too. But this "assumption" is further supported by a newsworthy analyst report and not denied by Domino's officials.

      • John Kimble on 18/07/2017 - 14:25
        +2

        I think he means when was the last time you went before last week. Ie time between visits.

      • Diji1 on 18/07/2017 - 20:50

        Newsworthy? People are literally worse off reading news.com.au due to the amount of made up garbage on it including trying to make people as outraged as possible.

        • TheCutter on 19/07/2017 - 12:14
          -2

          Fairfax = Fake news

    • Baebs on 20/07/2017 - 12:18

      Found the Domino's customer rep.

  • whooah1979 on 18/07/2017 - 13:51
    +10

    Just bought a pizza but it's about 30-40% smaller.

    please post measurements or it didn't happen.

    • inherentchoice on 18/07/2017 - 14:01

      Okay might have to go back with a ruler and I already threw out the box, but I did a rough measure with my handspan so box is about 30 cm square and pizza about 24 cm diameter.

      Feel free to post measurements from your store.

      • k-rokfm on 18/07/2017 - 14:05
        -1

        And can you please compare it against the measurement of the pizza you ordered last week

        • inherentchoice on 18/07/2017 - 14:06
          +7

          Yes. Last week box does not fit inside my 29 litre top box. This week it does.

        • k-rokfm on 18/07/2017 - 14:07

          @inherentchoice:

          And how does your top box compare with the size of your hand. And how much bigger was the box than your top box last week?

        • inherentchoice on 18/07/2017 - 14:08

          @k-rokfm: Good point. I will measure the top box. Also the Aldi frozen pizzas barely fit in the top box, so it's smaller than that.

        • JetLi on 18/07/2017 - 14:40
          +7

          @inherentchoice: Are you sure you didn't get a chef's best as those things a small?

        • dw121212 on 18/07/2017 - 15:46
          +1

          @JetLi: True that

        • Kangal on 18/07/2017 - 18:40
          +1

          @inherentchoice:
          Wait, did you get a Large Pizza (ie/ traditional) or did you get one of the "new" Chef's Best Pizzas??

          The Chef's Best is quite small.
          I had a large pizza (traditional) only 10 days ago and didn't notice any difference.

      • Scab on 18/07/2017 - 14:05

        I did a rough measure with my handspan so box is about 30 cm square and pizza about 24 cm diameter.

        You have a pretty big hand, you must have a great sex life?

        • JetLi on 18/07/2017 - 14:41
          +4

          get a room you two

      • Thrift on 18/07/2017 - 18:58

        Do you have any personal archive video and boxes of matches to do a comparison? https://www.youtube.com/watch?v=fB1yhpYMHDA

    • inherentchoice on 19/07/2017 - 18:04

      Okay now have measurements and a picture, as per update in main post.

  • giu on 18/07/2017 - 14:14
    +10

    Use their satisfaction guarantee. Complain, get another one for free. Two half size pizzas now make up a full size. Done.

    https://wecare.dominos.com.au/

    • Scab on 18/07/2017 - 14:29
      +10

      Use their satisfaction guarantee. Complain, get another one for free.

      Big mistake, you never eat replacement food from a complaint, it will have snot, pubic hair and other bodily fluids added.

      Far better to get a refund.

      • k-rokfm on 18/07/2017 - 14:51
        +3

        Cause that would actually happen. If that actually happened Dominoes would get sued for thousands and lose so much rep

        • Scab on 18/07/2017 - 14:51

          It happens, I used to manage a fast food store and you wouldn't believe the stuff that goes on.

        • k-rokfm on 18/07/2017 - 14:57
          +37

          @Scab:

          So you used to manage a fast food store and allowed it to happen??!? What is wrong with people

        • Scab on 18/07/2017 - 14:59
          +4

          @k-rokfm:

          No, I never allowed any of that sort of stuff but it's common knowledge in the industry as well as in restaurants.

          You never complain about food and eat the replacement, ever.

        • T1OOO on 18/07/2017 - 16:53
          +4

          @Scab:

          i have to agree, if you dont believe me watch that movie, road trip

          https://www.youtube.com/watch?v=Z4ZXRlcoEW8

        • Kangal on 18/07/2017 - 18:23

          @Scab:
          You just keep digging your grave lol

        • HeyHeyHeyIsItADeal on 18/07/2017 - 18:28
          +2

          @k-rokfm: One of my friend said he use to take a bite out of the food he was cooking at Hungry Jacks until a manager caught him and told him to not ever do it again or he would get fired. So… All those times he did it…

        • John Kimble on 18/07/2017 - 18:44
          +1

          @T1OOO: I see your Road Trip, and raise you Waiting: https://youtu.be/HJEsNjH3JT8?t=1m14s

          The whole movie isn't bad actually.

        • Ughhh on 18/07/2017 - 18:47
          -1

          They would only get sued if customers find out. If you can't feel/taste/see the snot, doesn't mean it doesn't have any. On top of that, these extra ingredients are more of a personal thing rather than company. In another words, at most the chef/waiter/cooker loses his job rather than go to court.

        • T1OOO on 18/07/2017 - 19:30
          -1

          @John Kimble:

          lol looks good,

          im not gon alook for it , but in the slim shady video clip, eminem jizzes in their food, and they didnt even send it back!

        • Shiny Mew on 21/07/2017 - 08:18
          -1

          @Ughhh: I think you might want to brush up on the concept of vicarious liability.

        • Ughhh on 21/07/2017 - 12:33
          -1

          @Shiny Mew:

          You might want to brush up on your reading and comprehension. The employer is responsible and bears the cost, not the waiter who spat in your food. At most the waiter gets fired if caught, otherwise walks free like the last guy who decorated your meal with dandruff ;) . In another words, not much loss for the individual except for being fired.

        • Shiny Mew on 21/07/2017 - 15:44
          -1

          @Ughhh:

          You need to improve your expression. You suggested that the addition of 'extra ingredients' was more likely to affect the employee, rather than the employer: 'more of a personal thing rather than company'. Vicarious liability is a tortious concept which imposes legal responsibility on the employer for the action of their employee(s) in certain, though none too onerous, circumstances.

        • Ughhh on 21/07/2017 - 16:25

          @Shiny Mew:

          "Personal thing" as in the waiter having a grudge on you, rather than company itself….

          was more likely to affect the employee, rather than the employer:

          "In another words, at most the chef/waiter/cooker loses his job rather than go to court."

          Right… I don't know about you, but losing my job as a waiter sounds like a better deal than being sued for thousands. To put it in simple terms, waiter gets a slap on the wrist. Maybe you weren't the target audience for my comment, don't have time to write a step by step.

    • inherentchoice on 18/07/2017 - 14:52
      +3

      The guy at the local store said they have made the pizzas smaller recently and will give me a free one. Thanks.

      • John Kimble on 18/07/2017 - 14:55
        +19

        With special sauce!

      • Scab on 18/07/2017 - 15:10
        +19

        When you eat the free one I strongly suggest you put a condom on your tongue just to be safe.

        • Yummy on 18/07/2017 - 16:18
          +1

          PS: Lube not required.

        • Scab on 18/07/2017 - 16:31
          +1

          @Yummy:

          Username checks out.

      • lml on 18/07/2017 - 17:15

        Here you go.

    • PurchaseAnxiety on 21/07/2017 - 13:17

      Tried complaining to dominoes website a few weeks back after a terrible experience. Their response was "contact the store, see what they say".

  • Baysew on 18/07/2017 - 14:33
    +1

    This Alert has already been posted - Last Year

    Domino's pizza's have shrunk - again!

    • dylanando on 18/07/2017 - 15:06

      Looks like theyve gone and done did it again. Got one earlier. Looks like a pizza pocket

  • Ocker on 18/07/2017 - 14:53
    +2

    Reducing the size of their pizza's has already been flagged.
    If a 12" pizza is reduced from 12" to 10", then the surface area of the pizza is reduced by 30%
    Effectively increasing the price of the pizza by 30% !!

    • boomramada on 18/07/2017 - 15:01
      -2

      113" to 78" is 30% reduction? :)

      • inherentchoice on 18/07/2017 - 15:36
        +4

        113.097 square inches to 78.539 square inches is a 30% reduction. But 113.097 is 44% more than 78.539.

    • inherentchoice on 18/07/2017 - 15:11
      +8

      If the quantity/size of an item reduces by 30% but the price stays the same, it actually becomes 42.8% more expensive! You would have to spend 142% of the price to get the original amount of pizza.

    • ronnknee on 18/07/2017 - 15:29
      +6

      Effectively increasing the price of the pizza by 30% !!

      Should be 44%, not 30%.

        • ronnknee on 18/07/2017 - 18:27
          +39

          Hey kid, nice try. Hold my hand and I'll guide you through this math problem.

          If a 12" pizza is reduced from 12" to 10", then the surface area of the pizza is reduced by 30%

          Ocker is saying a 12" pizza has reduced to 10". As such, the surface area has also reduced by 30%.

          Now, what he really means is the area that the pizza covers, not the surface area. We don't care about the area around the crust or the area at the bottom of the pizza.

          Do you recall the area of a circle?

          A = pi * d^2/2 = k * d^2 for some constant k, where A is the area, d is the diameter.

          So the area is proportional to the square of the diameter, which means:

          A1/A2 = d1^2/d2^2 for A1 is the original area, A2 is the new area, d1 is the original diameter and d2 is the new diameter.

          Sub in d1 = 12 and d2 = 10, and you get:

          A1/A2 = 0.69444…

          So the reduction from the original area is:

          1 - A1/A2 = 0.30555…

          So OP actually means 30.55% or 31% rounded to the nearest integer (but we'll give him the benefit of the doubt that he either dropped off the decimal or rounded to the nearest 10%).

          Okay, the next part of the problem:

          Effectively increasing the price of the pizza by 30% !!

          Ocker is saying the price has also increased by 30%. We'll see about that.

          Suppose the price per area is proportional which means:

          x2/A2 = x1/A1, for x1 is the original price and x2 is the new price.

          Rearranging the variables we get:

          x2/x1 = A2/A1
          x2/x1 = 1/(A1/A2)

          Sub in A1/A2 = 0.69444… and we get:

          x2/x1 = 1.44

          So the increase in price is:

          x2/x1 - 1 = 0.44

          Therefore, the new price is effectively 44% more than the original price.

          Btw, it's you're welcome.

        • T1OOO on 18/07/2017 - 18:31
          -3

          @ronnknee:

          My working out checks out for size. I didn't really take note of the price part. Like I said. U don't need the area. U can work it off the bounding box 12x12 and 10x10. Same result. 30.55

          As shrinking is also an equal ratio for the pizzas.

        • ronnknee on 18/07/2017 - 18:32
          +3

          @T1OOO:

          I didn't really take note of the price part.

          Careless mistake. I even specifically quoted it.

        • T1OOO on 18/07/2017 - 19:28
          -4

          @ronnknee:

          what i meant, was i didnt care to go into working that part out, i didnt think it was important, wasnt a mistake but an omission, but hey knock yourself out.

          i wonder what toolie negged me like a big man?

          hmmmm

        • ronnknee on 18/07/2017 - 19:29
          +5

          @T1OOO:

          You didn't go into working it out, so you just blindly assumed that I was wrong?

        • T1OOO on 18/07/2017 - 19:31
          -3

          @ronnknee:

          i was pointing out there was an easy way to work out the size difference, i dont even know what your talking about man,..

          but ok, you win, your the king of the internet.

          live life in peace now.

        • ronnknee on 18/07/2017 - 19:35
          +5

          @T1OOO:

          Do you even know what you're talking about?

        • T1OOO on 18/07/2017 - 19:38
          +2

          @ronnknee:

          i already said you win, what more do you want?

        • lookatthesizeofthat on 19/07/2017 - 06:19
          +1

          @ronnknee: Great maths, can we just add into the equation that dominos pizza is akin to cat sick

        • wozz on 19/07/2017 - 06:53
          +4

          @T1OOO:

          You just need to apologize and say 'Dear sir, I admit I was incorrect, and that you are correct'

          Hope this helps
          Cheers

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