[Updated] Consumer Alert: Domino's Just Shrunk Their Pizzas (and Boxes) about 10%?!

inherentchoice on 18/07/2017 - 13:33
Last edited 19/07/2017 - 18:02

Just bought a pizza but it's about 30-40% 10% smaller. The box is too. Feel like I'm a victim of a bait and switch so thought I would share. If the smaller pizzas are here to stay it definitely reduces the value to us consumers.

Anyone else noticed this? I think it's just happened in the last week and they might be rolling it out progressively across different stores, or perhaps it's just a trial at certain stores? Is this here to stay?

I did a little research and it seems this was recently predicted by an analyst and is now a definite thing.

And I'm not the only one who's noticed. It seems even the Domino's official Facebook account is not denying it, but calling it a "new menu". Personally I think I will be buying less Domino's now and more HJ's stunners or $3 Aldi Pizzas haha.

Update: The new boxes are about 282 mm square and the pizzas are about 250 mm in diameter. Picture here. The store team member advised me that they are about half an inch smaller so it's about 10% smaller in surface area. Also he said it's part of their new menu and just changed in the last week or so.

POLL: If smaller Domino's pizzas are here to stay, how will your Domino's-buying habits change?

Poll Options

  • 54
    I will boycott Domino's
  • 343
    I will buy Domino's less often
  • 36
    I will keep on buying Dominos just as often, even if I will have less per $
  • 11
    I will buy Domino's more often
  • 284
    I never buy Domino's anyway
  • 49
    Bikies
Food & Grocery

Related Stores

Domino's
Domino's

Comments

        • GaryQ on 19/07/2017 - 08:35
          -1

          @ronnknee:

          HeDidTheMath

        • T1OOO on 19/07/2017 - 10:05
          +1

          @wozz:

          but i wasnt thats the thing, we worked out the same thing, area size the same way.

          anyways, i now know what edd shearen is talking about.

          but, at this point i think there is too much bad blood, there can be no reconciliation.

        • ozbjunkie on 19/07/2017 - 10:54

          @ronnknee:

          I don't understand the assumption that the price per unit area is the same… If the price has not changed, and the area has changed. Then clearly the price per unit area is not the same.

          Also, the ratio of X2 to x1 = 1 as the price has not changed.

          I see the problem as this: calculate the new price per unit area…in units of old price and old area

          Price/area gives newprice/newarea = 1/.7 = 1.42

          Which is the same result, but different thinking.

          Have I mistaken your working, have I made errors of my own here?

        • ronnknee on 19/07/2017 - 12:00

          @ozbjunkie:

          I don't understand the assumption that the price per unit area is the same… If the price has not changed, and the area has changed. Then clearly the price per unit area is not the same.

          Essentially we're trying to calculate the effective price increase (in other words, how much less value are we getting?) which necessitates the condition that the price per area is the same (x2/A2 = x1/A1). However, in actual fact, the area has changed but the price has not (which is why you're saying x2 = x1).

          I see the problem as this: calculate the new price per unit area…in units of old price and old area

          That is also correct. There is usually more than one approach to get the same correct solution.

        • ronnknee on 19/07/2017 - 12:06
          -1

          @T1OOO:

          I'm not sure if you realise, but you were being rude and disrespectful (and still are).

          [Paraphrasing: I didn't read what you're trying to disprove but you're wrong anyway] your welcome.

          i didnt care to go into working that part out, i didnt think it was important

          but ok, you win, your the king of the internet.

          i now know what edd shearen is talking about.

        • MrBradPrime on 19/07/2017 - 12:54
          +2

          @ronnknee:

          I read this comment and instantly up voted it. Proving your point and demonstrating the full working out was amazing and showed you knew what you are doing.

          I then continued to read the childish argument that followed and it's safe to say I instantly wish I could revoke my up vote.

        • rover100 on 19/07/2017 - 19:03

          @ronnknee: Stop being such a loser, get over it.

        • smpantsonfire on 19/07/2017 - 19:05

          @ronnknee:

          Thanks Hermione.

        • ozbjunkie on 19/07/2017 - 20:15

          @ronnknee:

          Ok sweet. Thanks for reply.

        • wozz on 20/07/2017 - 06:38
          +1

          @T1OOO:

          Oh, so perhaps i'm wrong in that case.

          Dear sir,

          I admit I was incorrect. Sincere apologies

          Wozz

        • zhenjie on 20/07/2017 - 14:00
          +3

          TL;DR: T1OOO Can't do maths. Doesn't know the difference between your and you're. Has trouble accepting he is wrong gracefully.

        • devank on 20/07/2017 - 20:09

          @T1OOO:
          It is a bit unfair to neg @T1OOO. He is right.

          I’m going to post this at the risk of getting hated :)

          Say the,
          old diameter is = 2a
          new diameter is = 2b

          If we take the circular area (actual pizza),
          old area = PI x a^2
          new area = PI x b^2
          % Difference = PI x (a^2 – b^2) / P x a^2 = 1 – b^2/a^2

          If we take the square area (pizza box),
          old area = a^2
          new area = b^2
          % Difference = (a^2 – b^2) / a^2 = 1 – b^2/a^2

          So the end results are the same. The constant PI cancels itself when you take the percentage.

        • CrushJelly on 20/07/2017 - 21:30
          +1

          @ronnknee: I got distracted halfway through your calculations. But have an upvote nonetheless :)

        • ronnknee on 20/07/2017 - 21:34

          @devank:

          I was stating the effective price increase should be 44% but he was blindly saying that I was wrong, when he was just simply calculating the change in area. Irrelevant.

        • mousie on 20/07/2017 - 21:45

          @ronnknee: Yeah, science!

        • Daabido on 20/07/2017 - 23:32

          @T1OOO: He wants you to prostrate yourself at the feet of the king of the internet.

  • Toons on 18/07/2017 - 15:10
    +1

    All food companies do it

    How many things do you buy routinely "Packaged" that suddenly reduce in size in supermarket but still remain the same price.

    People grumble it reduces in cost for a little while then moves back

    Also look at liquid based items they concentrate which i have no complaint about, the product reduces the total volume by weight to be shipped by 50% all money in the bank. ++++

    • altomic on 18/07/2017 - 15:32
      +5

      beer went from 375ml stubbies to 330ml
      smiths chips
      cadbury chocolate family size bars
      Malcolm Turnbulls popularity

      • Toons on 18/07/2017 - 16:20

        haha the chips and chocolate were the first ones that came to mind, i just didn't want to complain just about junk food :-)

      • zathras on 20/07/2017 - 13:48
        +1

        I can live with the Pringles and Chocolate shrinking.
        But the way the current Prime Minister has Turnbulled my NBN back to ADSL speed was the ultimate insult.

  • KaTst3R on 18/07/2017 - 15:14
    +15

    Businesses shrink everything except the CEO's pay.

    • Kangal on 18/07/2017 - 18:25
      +1

      That shrinking feeling ; )

    • noshopping on 19/07/2017 - 14:27

      and people still lap it up. What happened to shunning and protest. If enough people voted with their wallets…

  • bobbified on 18/07/2017 - 15:15
    +1

    but calling it a "new menu".

    Are they also trialling their "new prices"?

    • inherentchoice on 18/07/2017 - 15:21

      Well it's the same price for a smaller pizza, at least for the value range. Although I notice they now let you buy them for $5 in store again, not just online.

    • Cluster on 20/07/2017 - 13:11

      It's a new size with new prices on a new menu. Old is bad. New is good. You're not a bad person are you? Good. So you'll love our new range that offers less pizza per dollar.

  • jaackyy on 18/07/2017 - 16:39

    Agreed. Bought 4 the other day thinking it'd feed 8-10 people for a casual night at mine.. i'm pretty sure each of us could've finished a whole 1 if not 2…

  • Powershopz on 18/07/2017 - 16:46

    I was going to make a joke about how you probably ordered a medium instead of a large but then a quick google search led me to this:

    http://www.news.com.au/finance/business/retail/cuts-may-shri…

    • John Kimble on 18/07/2017 - 16:54
      +4

      You didn't read the post properly, did you?

      • Powershopz on 18/07/2017 - 23:24
        +2

        Oops. Nope just the first 2 sections.

  • carwashhair on 18/07/2017 - 16:48
    +4

    Give it a year, they'll no doubt do a Smith's/Doritos and bring out a "party" sized pizza - which is the size of the old pizza, just at double the price.

  • PVA on 18/07/2017 - 17:28
    +1

    are they still called Large, or are they not called a size anymore?

    • GaryQ on 19/07/2017 - 08:38
      +3

      Venti

      • PVA on 19/07/2017 - 13:32

        :)

  • abovethelimit on 18/07/2017 - 17:48
    +14

    I support my local independent pizza joints and been doing so for the last few years. Puts food on their table as well as mine. I rather support an Aussie battler than a corporate chain with no real customer service or passion for their product.

    • Hirolol on 19/07/2017 - 08:14
      +3

      Most of them make a way better pizza anyway!!
      The one near mine is a family business and they have been making pizzas for a few generations!

      • [Deactivated] on 19/07/2017 - 18:31
        +3

        They do have better pizza and “real” pizza however sometimes I just want the taste of 1990s Pizza Hut, Pizza Haven and Dominoes, it’s almost like a separate category of pizza.

        Similar to how you can’t compare a local burger to a Big Mac, both are good but almost like a completely different product.

        • FW190 on 19/07/2017 - 23:21
          +1

          and those old school Chinese takeaways!

          while it is nice that we now can get authentic cuisines from just about every region of China, but there is just something special about the good old sweet and sour pork, Mongolian lamb and lemon chicken :)

        • lordsnipe on 20/07/2017 - 14:20

          @FW190:

          Agree .. bastardised cuisine is sometimes wanted over the authentic .. depends on what you grew up on!

    • PVA on 19/07/2017 - 13:33
      +2

      thats true, but sometimes you want a cheap pizza.
      no locals near us are cheap, not even under $20.

  • Cluster on 18/07/2017 - 18:44
    +3

    How long before Domino's names the pizza 'Fun Sized' to make shrinkage sound cute?

    • bobbified on 19/07/2017 - 14:57
      +1

      I just imagined a hawaiian pizza with a single piece of pineapple on top!

      • Daabido on 20/07/2017 - 23:36

        You don't have to imagine too hard. I always get double pineapple and it still feels like pineapple is just a thing they waved over the top of the pizza.

  • Craigus59 on 18/07/2017 - 20:21
    +2

    Can't remember when I last saw a 250gram block of Cadburys… Mmmmmmm

    • smpantsonfire on 19/07/2017 - 19:11

      They actually have another new size, they state it on the pack, "new size" 160gm

  • Bunnyburger on 18/07/2017 - 20:28
    +2

    Their share price will reflect this soon.

    • GaryQ on 19/07/2017 - 08:38
      +4

      They have to pay their illegal immigrant wages somehow

    • nicbaz on 20/07/2017 - 12:16

      Wouldn't this make the company more valuable, if the bulk of their consumers don't notice?

      • SupeNintendoChalmers on 21/07/2017 - 14:21

        84th% of Australians visit OB, so yes, they will notice

        /s

  • loropy9 on 18/07/2017 - 21:17
    +8

    Pizza is shrinking, chocolate is shrinking, chips and snaks are shrinking. People are fattening up. Private health insurance prices rising. Can you solve the puzzle?

    • [Deactivated] on 19/07/2017 - 18:33

      Australians get ripped off because ….. (guessing) they don’t shop around enough? don’t complain enough?

    • JimmyF on 19/07/2017 - 23:07
      +3

      Well clearly making smaller sizes is the problem!

      When chocolate and pizzas had been massive. People had been thinner and health insurance cheaper!

    • [Deactivated] on 20/07/2017 - 06:05

      Can you solve the puzzle?

      Easy. People are stressed about the shrinking sizes. When people are stressed, the behavior is impacted. Some people take to eating more. Hence, we see more fat people. It is just a big conspiracy by the health + food industry.

    • lordsnipe on 20/07/2017 - 14:21

      People are eating two packets worth instead of 1. But the new size isn't half the size of the old, so their calorie intake is higher!

    • mousie on 20/07/2017 - 21:48

      Game of thrones season 7..

  • Bunnyburger on 18/07/2017 - 23:22

    Now this is a game changer!

    • syousef on 19/07/2017 - 19:06

      Hide the pizza?

  • NickosFoivos on 19/07/2017 - 01:45

    Domino's is awful… I am surprised people eat it.
    I might get Domino's if extremely desperate.

    I find local pizza places much nicer and not having issues with the size of the pizza…

    Shop around!

    • lookatthesizeofthat on 19/07/2017 - 06:17
      +1

      Touche, plenty of nice pizza around here. Dominos has more resemblance to cat sick that actual food.

  • snajper on 19/07/2017 - 05:42
    +8

    I can't believe how some people don't understand that dominos have shrunk their pizza for our health benefit to allow us to have smaller portions. This is not about their profits

    • RockyRaccoon on 19/07/2017 - 16:35

      Whats the surprise many here cant even determine you are jesting!! (given the negative votes you have at the time of my posting)

      • [Deactivated] on 19/07/2017 - 17:19

        +Ed to even it up.

  • lookatthesizeofthat on 19/07/2017 - 06:28
    +1

    How come all the junk food is getting smaller yet the people are getting bigger?

    • PaperplaneXXX on 19/07/2017 - 20:19

      fair point, mate!

    • NickosFoivos on 20/07/2017 - 17:04

      Isn't it obvious? Smaller portions mean more portions. And more profit for the companies. Plus, a portion being smaller doesn't mean that it contains less kcals!

  • DarkOz on 19/07/2017 - 07:08
    +4

    The pizzas are smaller at Dominos!

    • NickosFoivos on 19/07/2017 - 08:33

      Unhealthy food and the levy increase of Medicare is sort of unrelated. But hey! With TurnFool, you expect any better?

      • PaperplaneXXX on 19/07/2017 - 09:06
        -6

        it is related! directly! Google how much does it cost - obesity and all related health issues due to junk food! 4 billion dollars. I am not sure why healthy individuals shall pay the burden on those who eats shitty 5 dollar pizzas and complain about the small size!!!!!

        Give them bigger! fattier ! nastier! and they will be happy!
        also a box of free coke!!!
        and life will be better?

        • Tyrx on 19/07/2017 - 10:58
          +2

          Lord. It's fine if you eat takeaway in moderation - that's normal. You're like that guy who runs into a random family BBQ and starts mouthing off about how unhealthy it is for everyone. I'm not sure about you, but many of us have self-control and won't become an obese lad of shit by eating a single Domino's pizza…

          PS: The medicare levy doesn't actually fund medicare - it goes into general government revenue.

        • PaperplaneXXX on 19/07/2017 - 15:57

          @Tyrx:
          I agree with you! moderation is important.

    • syousef on 19/07/2017 - 19:07
      -2

      Sizes shring but people buy more, eat just as much and pay more. Then there's less money to spend on their health. How can you not see that?

  • Hirolol on 19/07/2017 - 08:15

    If the pizza is smaller by 30% how bout reduce the price by 30%!!!
    Fat chance….

    • Munki on 19/07/2017 - 09:33

      There's almost always a 30-40% off code…So really, we're just paying what it's worth.

  • rollypollym on 19/07/2017 - 09:59

    It's better quality. Gone more upmarket. I thought it was Crust pizza when someone served it recently.

  • WT on 19/07/2017 - 10:10
    +5

    costco 18" pizza ftw

    • abovethelimit on 19/07/2017 - 14:55

      For 14 bucks, my family and I have 1 pizza for both lunch and dinner. They're Man-sized pizza's and no wonder why Americans and now us Aussies are getting fatter and fatter ;)

      • [Deactivated] on 19/07/2017 - 17:20

        The pizza in the picture is way bigger than Costco pizza.

        • abovethelimit on 19/07/2017 - 18:37
          +2

          That's how the costco pizza will look like in front of the new Domino pizza size ;)

  • [Deactivated] on 19/07/2017 - 10:36
    +1

    Pretty much the nail in the coffin for me. It's been years since they dropped from 12 to 11 inch. At the same time the quality has dropped dramatically AND the price has increased. We were paying $2.95 for twelve inches of quality pizza at the height of the pizza wars. The cheese was plentiful and stretchy, the base was fluffy and soft yet golden crispy. Now it's an 11 inch biscuit with scattered cheese that doesn't stretch.

    Now going to 9.5 inches for real?

    Do they still call it "large"?

    • Munki on 19/07/2017 - 11:04
      +2

      9.5 inches is large compared to a 5 incher. #relativelyspeaking #thatswhatshesaid

      • [Deactivated] on 19/07/2017 - 11:42

        Ah yes, wink wink, I know what you're referring to!

        I too have very fond memories of the personal pan pizza.

        In fact I believe I had some at no cost after reading books. Weird. But good.

    • John Kimble on 19/07/2017 - 11:39

      We can now categorically confirm that every inch matters. :(

  • Kustard King on 19/07/2017 - 12:44
    +2

    I had a pizza once.

  • rawm on 19/07/2017 - 14:04

    This is probably strategic. They will reduce the size of the pizzas nationwide, keep offering promotions (albeit less of them) until the grumbling settles down. Then they will make a big fuss about bringing a 'King Size' pizza into the market (giving customers choice) and will charge 20-30% more than the current prices. Will I fall for their promotions any longer? DomiNO!

    Support your local. Don't be shy! Tell them what they should do to improve! Tell them when their pizzas are good!

    • [Deactivated] on 19/07/2017 - 15:23
      +1

      Seriously it's almost at the point where the local is cheaper than Dominos anyway.

      • rawm on 19/07/2017 - 20:29

        Cheaper yes, but the issue is that the local options can sometimes be not that great, or many people live physically closer to a Dominos. Time to sacrifice a bit now me thinks…

  • Dr Techno on 19/07/2017 - 14:54

    next stop $20 pizzas, to catch up with Nandos and Pancake Parlour…….

    • bobbified on 19/07/2017 - 15:04

      to catch up with Nandos

      I've never been able to figure out why a Nando's chicken ($18.45) is so damn expensive! It's about half the size of a Coles chicken ($8.00) and more than double the price!..

      • Munki on 19/07/2017 - 15:27
        +2

        Yeah, but also about 200% more tasty.

      • Dr Techno on 19/07/2017 - 16:26
        +1

        Think I got charged $17.90 for large BBQ rib meal. They ran out of 1/4 chickens :P

  • dufflover on 19/07/2017 - 15:49

    You know the rule, pics or it didn't happen!
    /s

    (seriously though, I would be interested in seeing a pic of the difference somewhere! luckily we have lots of other pizza places around our area)

    • inherentchoice on 19/07/2017 - 18:11
      +1

      Pic added to main post now. Yes would love to see if someone has an old box and how bit it is.

  • Speckled Jim on 19/07/2017 - 16:01
    +2

    My pizzas haven't changed in size for over 20 years. I make my own!

  • pformag on 19/07/2017 - 16:03
    +4

    Vote with your wallet. Don't buy.

    Easier to make pizza's that are healthier and tastier.

  • belongsinforums on 19/07/2017 - 18:07

    I only have pizza hut near me. Which is good, because I'd be getting pizza more often if I had a dominos. The price to taste ratio is very good

  • Ryballs on 19/07/2017 - 18:56

    40% would be boycott material, but 10%? Last time I bought a dominos pizza I paid $7.95 for two of them and they were covered in premium toppings. I'm just surprised this didn't happen sooner.

    • syousef on 19/07/2017 - 19:12
      -3

      Learn a bit of math. You don't eat the diameter of the pizza. Quantity is measured by area. Area of a circle is Pi*radius^2.

      Pi*9.5^2 = Pi*90.25
      Pi*11^2 = Pi*121

      90.25/121 = roughly 75%. You just lost a quarter of your pizza.

      • Ryballs on 19/07/2017 - 20:45

        It literally says "10% smaller in surface area". Learn to read.

Login or Join to leave a comment
Login Join