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I got an email from Moo.com where you had to click a link to smash the watermelon, upon clicking said link it took you to a page that gave you 10% off storewide.
You can see it here: http://moo.com/au/comms/watermelon-10.html
I thought I'd have a play and change the link to "watermelon-20.html" and it worked!!
You can even change it to "watermelon-15.html" if you like, that works too :)
I tried a few others and they didn't work so I'm assuming 20% is the max.
Coupon Expires at 3pm Today (14/6)
Don't forget Cashrewards!