City Beach 25% off 1st on-Line Purchase

Brought something at a city beach store and got this in an email.
looks to be a generic coupon code.

25% off your first purchase
Not in conjunction with any other offer.
Does not include sale items or surfboards.
Applies to First Purchase Only. For a limited time only.

mod
- amended link to go direct to the store
- moved uploaded flyer link to the description of the deal
- removed that 1st timer request (see the guidelines)