From the email I received:
Rainbow Laces are back in 2017 and are available from this weekend at your local rebel, rebelfit and AMART SPORTS store or Medibank Branch. Rise Up against LGBTI prejudice and lace up with us for the love of sport.
LGBTI prejudice is still robbing us of talent on the field and fans off it, and that’s not on. Sport should be for everyone, and we won’t stop until every Australian feels welcome.
Whatever your favourite sport, let’s get on the same team and give LGBTI prejudice the boot for good.
How come the LGBT people got linked with the rainbow?
Now when the kids see rainbow, they point out that the sky is turning g(r)ay.