It's part of Reid Cycle's March Madness sale. It's still showing $299 on the sales page, but somehow the price was dropped to $249.99. Clearance maybe? As only M (height: 165cm - 178cm) are available, and for the other sizes you have to call for availability.
It's a cheap commuter bike with aluminium alloy frame and 21-speed Shimano. Total weight (including mudguards and pannier rack?) comes down to just under 15kg. Reid Cycle is also doing a current promotion with free light, lock & pump.
Free delivery, or pick up from store assembled.
How does this compare to the Aldi $80 bike? Weight would be similar by the looks of it.