Has been on sale for cheaper via JB HiFi, but that was demo stock. This is brand new. Don't forget cashrewards. I am going overseas soon, so will also hopefully be able to claim TRS (so for me should be getting close to $360). There is currently a $100 cashback on the AW1 as well but sadly GraysOnline don't appear to be on the list of official authorised resellers…… if could claim that as well this would be fantastic….. ;-)
Be aware that there are a lot of people out there who have had issues with leaks - if you get one of these, I would recommend being obsessive about keeping the seals totally clean and greased before taking into water.
How about ask Ted's to Price Match? I suppose Ted's is on the CB list.
Edited: Ted's is definitely on the list :D. If other retailers won't price match, try contact Camera Electronics.
Last time I got my Fuji X-T10 pricematched quite happily, then the Cashback went to my account today.