Was in-store today looking for something completely different and I spotted this on the shelf, the cans of white custom shield are only $8 while black and clear are $20. I took the can to the counter to confirm, and the lady said that they must be discontinuing the cans of white, hopefully this means that this deal is nationwide.
I grabbed a can and there is plenty of stock left at the Moonah store (TAS).
I haven't had a chance to use any yet, but I've heard it's very similar to Plasti dip, but harder to get off, and just not quite as good. However the can is larger, and at this price a LOT cheaper.
EDIT: I have now found out that this is exactly the same as Plasti Dip, but in a different can, Spectrum paint owns both companies.
Having used plastidip, dupli Dip and Armour All i can tell you that the products are almost identical to use and removal. Removal is only hard if you havent a) used a wax/grease cleaner first on the base b) sprayed too thin a coat because it doesn't peel as a whole sheet/layer.
This is cheap but i normally just get black for wheels. The clear coat/shine is almost useless, within a month the shine is dull again. Better off using tyre shine on the wheels.