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Free Short Course: Digital Marketing (Charles Sturt University)

900

"Digital marketing is a powerful tool that can realise a ROI considered unthinkable only a few years ago. In this short course you will learn how to develop your digital marketing strategy and then how to leverage digital tools to realize your marketing goals"

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  • Thanks OP for sharing.
    Sounds like a very worth while course.

  • Do you think these short courses add anything to a resume?

    • If you think they don't, then they don't.

      • +1

        Thinking about it now, adding it won't hurt

        • Are you going to do the course - or just.add it?

        • @Wallyt99:

          I'm going to do it, you get a certificate of achievement at the end

    • +2

      'The aim of the short course is to give you a ‘taster’ of what it is like to undertake postgraduate study via Distance Education with Charles Sturt University. The short course is based on the first few weeks of subject MKT525 Digital Marketing which is available in a number of Postgraduate qualifications at Charles Sturt University.'

      So it is the first few classes only, not the full course.

      • You are right not the full course. Student's might not get great advantage out of the course. I hope this course will be of good help for small business owners to promote their products or services.

    • Maybe if it's relevant to the job you're applying for (eg. Growth hacker, social media marketing)

    • +1

      Just add in your skills section 'Experience in digital martketing', (or something like that) if its relevant to your job

  • As an owner of a basic online shop this intro teaser will add value to me. Thanks

  • Nice find. Already studying at ANU but this might add a little variety to my bachelors.

  • Thank you ! :)

  • +2

    I had this guy at CSU for my Strategic Marketing Management subject. He's a great lecturer!

  • +2

    Marketing….But I already know how to lie on the Internet. I guess this would teach me how to spread my lies far and wide? ;-)
    ^^^
    In case it's not blindingly obvious, I kid.

  • +1

    digital marketing 101:

    1. post deal on ozbargain
    2. ….
    3. profit
    • 2 - have associated parties anonymously comment

    • Hah… you know… they mentioned Ozbargain in the first lecture.

  • -2

    How to Spam Email and Social Media I mean Digital Marketing

    • Big difference between spam, and legitimate permission marketing.

  • Like with billions of other free AND paid courses this is just a broad insight into the field. Do not expect to be setting up online shops with accounting back-end and payment systems by the end of it.

  • Thanks OP - This course slotted in perfectly for me. We have just engaged a digital marketer for a number of projects and I am hoping to be able to contribute to the conversation.

  • signed up…

  • +3

    They are talking about OzBargain in the post webinar questions!!!

    • Lol, you're fast. OzBargain rules.

      Good course by the way, really awesome examples given and lecturer seems very passionate and knowledgeable.

    • Heh. Yep. Heard that too. Interesting how they said that if they posted it themselves, they wouldn't get that much interest. But if a forum member posted it, it would have a lot more interest.

  • And again! lol

    Check out another one of their courses here:
    https://www.ozbargain.com.au/node/207607

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