Part of their clearance of 2014 road models. If you can get one in your size, then it seems like a good deal. I recently (Feb.2015) purchased a medium for $899 in-store in Melbourne but it was the last M size one they had and had been hiding in the service area, so good luck to you. I also test rode their 2015 Advanced which was very similar but had better bar tape, smooth welds, better paint job, but mixed groupset components. I went for the Elite (+Mavik Aksium wheel upgrade) because the groupset was Shimano 105 (5700) throughout, even the brake calipers and chain. Also be aware that size ranges from 2014 (4 tiers) to 2015 models (6 tiers) are different. My 2014 M would be labeled a 2015 L. Test ride the 2015 if you can as I've heard good things about the newer (5800) 105 and $999 is still relatively cheap for a full 105 bike.
Pro(*) tips: Go real early if going in-store when there are no other people around so you have the staff member's full attention. Once it gets busy it's a mess. Ditch the toe-clip pedals ASAP for flats or better yet, MTB clipless. Check your bars are dead-straight aligned with your front wheel, and it and your levers are set at a comfortable angle before leaving the store as these can't be adjusted unless you have a torque wrench.
(*) This is my first road bike and also first deal post so more like Amateur than Pro.
Reid make terrible bikes. the cheapest of the cheap frames/wheels etc. and assembled by shaved monkeys.
this is the best model they offer, and its still pretty poor.
the groupset is an old model (5700). current 105 is 5800 22 speed. and vastly superior.
that said, its a good way to buy an older (yet new) 105 groupset to put on a decent frame.