Pretty sure this is the new version of the now discontinued Miss Dior Cherie. Apparently it smells the same/very similar.
Was already on sale for $146.95 (already a pretty good price for this perfume, considering it retails for $198). Now with the extra 20% off, it works out as being 40% off rrp.
Note that this is the 100ml, and not the 50ml (which retails for $150).
got some off eBay before Christmas for $65 delivered, current auctions going for about $70-$80.