According to the website:
**for some unknown reason, Sony has postponed the starting day of redemption to Wednesday 6th August, I don't know why, I just find it out when I am trying to file my redemption to their website.
Redemptions start Monday 4th August 2014.
Purchase a selected Sony Alpha camera or lens from an authorised Sony dealer between 1st August and 30th September 2014, and you eligable to receive a Bonus Cash Back of up to $300*
TERMS AND CONDITIONS:
Open to Australian residents who are over the age of 18. Promotion opens 1/8/14 at 12.01am AEST and closes 30/9/14 at 11:59pm AEST.
*Qualifying Sony models are ILCE5000LB, ILCE5000LW, ILCE6000LB, ILCE7B, ILCE7KB, ILCE7RB, ILCE7SB, SEL35F28Z, SEL55F18Z, SEL2470Z, SEL70200G. Hold onto your original receipt. The Promoter is Sony Australia Limited, ABN 59 001 215 354, of 33-39 Talavera Road, North Ryde NSW 2113.
Should change it to: "up to $300" in title… Very misleading as it doesn't apply to a5000 and a6000..