This is a pretty good deal at Myer as in Target's toy sale they are selling it for $89. But if you take the Myer sales flyer to Target (is a one page flyer normally at the top and bottom of the Myer escalators) they will price match it to $39 and give you a $10 gift card (they let me use the gift card on the same purchase so it really did only cost me $29). The staff don't seem to know about the $10 gift card (is on page 2 of the Target catalogue - they will price match it and give you a bonus $10 gift card) so you'll have to 'inform' them.
In the same Myer flyer they have the LaLa Loopsy doll for $19.95 which is $25 at Target. I grabbed a couple of Myer flyers and did the price match in different times so I essentially got $10 off the cheapest price (one time they didn't let me use the $10 gift card in the same transaction)
Scan of flyer (double sided - both sides scanned for completeness):
http://files.ozbargain.com.au/upload/63273/24249/myer_flyer.…
Myer toy catalogue has it advertised at $49 so bringing that in isn't gonna work.
Will target match online prices?