Cell Bikes love their arguably gimmicky frequent sales but once in a while, there is a good one. Not sure about the authenticity of their "below cost price" claim as it would mean their profit margins at non-sale prices are rather thin, you can still expect 10-30% off their already competitive prices.
Might finally get the SS100 I first looked at months ago on this site :p
Yeah saw their Flat bars and hybrids, pretty good specs for the money. Just like Kathmandu, their bikes always seem to have a grossly exaggerated RRP. But compare their specs vs brand names, you its pretty good still. This just makes it better.