This stuff is very expensive at full price and just expensive at sale price. You get what you pay for because it is excellent quality. Usually the sale starts off at up to 50% off and as stock and product lines reduce the discounts increase. No guarantee this will occur but if you're on the fence about something wait a few days to see if the item is still in-stock at a greater discount.
There's too many examples but stuff in limited sizing could be 110 pounds down to 15 and stuff in greater stock 95 pounds down to 50. So it legitimately is most stuff close to 50% off at this stage.
This sale occurs usually twice a year and the Winter sale sells their summer lines at a discount, which is perfect for Australians. Treat yourself or a significant other.
Merry Christmas.