Long time lurker… first time poster, and yes I had to finally create an account to post in the forum (hence newly create account).
I have a genuine concern and need your opinions, input and help! My friend owns a restaurant in Melbourne (Indian cuisine), unfortunately I cannot name the restaurant as he has no idea I am posting this here, I just wanted to know if I can help him out. Also, the restaurant's name does not really matter for this post as this essentially applies to all restaurants.
The concern is that his business is not doing well. He has tried multiple different offers like % off total bill, and various offers on UberEats etc. He says the offers get a few customers in but then it is the same. He does social media marketing, has reasonable rating on Google (4.4 stars overall) as well. From a customers perspective the food is good quality, tastes good, service is really goos, customers are generally happy.
The main reason for this post is to understand what would be something that he could do to increase their regulars. I am asking from you guys as I have seen you guys usually have sensible opinions (sometimes harsh) and genuine ones! What would you want in a restaurant that would make you return and be your go-to restaurant?
He is really struggling at this stage to make sure his business survives and I often see him stressed due to this. He has tried multiple things that the marketing world tells him. They do fb/insta ads as well + organic posts almost every other day. So basically he has tried pretty much everything I would say.
So the main question being… what would a reasonable promotional offer for you be to get to a restaurant you have never tried before! As I feel once people try the restaurant, there is not much to not like about it, it is decent.
Any help/input is much appreciated and please don't be harsh as it is my first post in the forum, thanks guys!
"Would you like fries with that…"