Well, in a back flip to last year, Woolies have decided to bring back Aus Day promos.
Woolworths has announced this year customers will notice more Australia Day signage in its stores than they did last year.
No word of merch specifically, but reading between the lines:
He also said BIG W, which is owned by Woolworths Group, would sell products people might want as they gathered over the long weekend.
Poll like last year to see what everyone's view is this time around.
In other words:
"We came to the executive decision and conclusion we lost money last year, but there's money to be made. We somewhat care what Australian's think but also we care more about our profit margins."