38 Fish Fingers in a Packet of 40 - a Violation

So I buy a packet of 40 Birds Eye Fish Fingers. I've been buying them for years and I love them.

I get home, and there's only 38 in the box! This has destroyed my faith in humanity. I trusted Birds Eye Fish Fingers. Of all the processed, boxed up, minced up, messed up frozen food - this was the one brand, the one box - that I would hang my hat on and say "There's 40 in that box son, as sure as the Pope is Catholic - and each and every one of them is a God-fearing, trustworthy, law abiding fish finger."

What is this world coming to, when the rot has set in so deeply, that it has reached the Fish Finger??

Comments

  • +53

    What is this world coming to

    Dunno, but if it took you 7 years to make your first post, and it was this, then I assume the only option is up.

    • +62

      I would argue it demonstrates that I've suffered many grievances in that 7 years, missing items in a McDonald's box, short changed on chicken etc - and have worn it without a word of complaint.
      But this is too much.

      • +22

        Was the straw fish finger that broke the camels back.

        • +1

          The fish finger that broke the humpback whale's humpback

      • +8

        Sounds like an episode of A Current Affair !!

        • -3

          A Current Affair only does real stories.

        • He works for A Current Affair . this is pre release publicity !

        • Is not worthy of a story enough for TV rating hike. At least not like the parliament sex scandal case

          • @neonlight: Parliamentary sex scandal involving frozen fish fingers and the outrageous profligacy of Queensland Government hospitality in their former corporate box at Suncorp Stadium?

    • +8

      Social media age-limit legislation can't come soon enough

    • +6

      Who counts to see if all 40 fish fingers are there?

      They are also sold by weight as 1Kg pack so OP should check if they got thier 1kg's wortth.

      OP could contact Birds Eye customer service and see if they will send out another 2 fish fingers by post.

  • and i paid for a cheese slice and never got it in my burger…

    • +7

      This is also outrageous. I refuse to believe a missing slice of cheese is an accident, I think it's a conspiracy.
      Hear me out - when's the last time you got an extra piece of cheese by accident, or an extra item in your McDonald's bag?
      You'd have more chance of winning the lottery!

    • +3

      When I was in Mississippi with the brother 6 years ago we were coming back from the Deep South late in the morning and we dropped into a McDonald's drive through. So we get back on the highway and he pulls his burger out the bag and said shit they've forgotten to add the meat lol , just two buns. Where definitely not going back once on there Highways..

      Anyway fast forward to a month ago i'm on the phone to him and low and behold the same thing happened again.

      • did you have nice buns ?

      • Maybe he asked for the vegan burger?

    • -3

      You got what you paid for.

  • +23

    In 1957, I remember it was… I got up and made myself a piece of toast. I set the toaster to three - medium brown…

    • +1

      Okay, you're you, I'm me.

    • +11

      Now, to take the ferry cost a nickel, and in those days, nickels had pictures of bumblebees on 'em. "Gimme five bees for a quarter," you'd say.

      • +2

        The fact that someone else understood the reference has almost brought tears to my eyes. Thank you sir.

        • This is a Simpson’s reference? Jebus , a bit of Conan O’brians writing . This is what passes for nostalgia now , god help us .

    • +6

      Which was the style at the time.

  • +7

    Ha, OP, I got one of yours. I got a pack with 41 in it.

    • +1

      touché, but you could be next - the count will be 37

      • +2

        I was next, with hash browns. Every pack I'd bough contained 13, so one got carried forward. Then just when I thought I'd have enough for an additional serving, the next pack only contained 12. And in the pack after that half of them were broken into various sized pieces.

    • It was AI miscounted and packed incorrectly. Thanks AI for your bonus

  • Ah, the downfall of society—starting with missing fish fingers. If we can’t trust Birds Eye, what’s next? Frozen peas? This is how the end begins!

    • +3

      I once got a pack of frozen peas with 999 peas instead of 1000. It has already begun.

      • -1

        You actually count ah great 1 pea let's do the complaint

  • +1

    There's gotta be an investigation"
    heads should roll

    • +1

      That's a bloody outrage, it is! I want to take this all the way to the Prime Minister.

  • +6

    back in primary school i went to the canteen to get 100, 1 cent chocbuds
    i got 99 only.
    worst day ever
    i cried all night

  • +8

    I'd give you 2 thumbs up, but they're probably the missing fingas

  • +12

    Wait until you find out that fish don't have fingers.

    • +10

      They certainly don't after Birds Eye have finished with them.

      Actually for some reason the company was quite unsuccessful at selling its initial product, the one the company was named after, until it switched.

      • Birdseye Seafood, Inc?

    • +2

      You mean they're not using axolotls?! I'm outraged!

  • +5

    This is a bit off topic, but there's a story I'll always remember.

    A company was puzzled why it couldn't sell its tins of baby food in Africa.

    Until someone explained. A lot of people were illiterate. So they relied on the picture on the can to tell them what was in it. And that manufacturer's cans of baby food had a picture of a baby on it.

    In that regard I admire the honesty of Smiths. Their original crisps show a picture of a potato, cut into crinkled slices, next to a large spoon full of salt.

    • This is perfectly on topic - how hard is it, on a box showing a picture of fish fingers, with the number '40' - to put 40 in there?

    • +5

      Reminds me of a friend years ago who asked her kids which flavour of 2-minute noodles they wanted. Daughter asked for chicken, son asked for lizard. Finally figured out that he thought the picture of a prawn was a lizard. He clearly had no qualms about eating lizard flavoured noodles…

  • Birds Eye - giving you two virtual fingers since 2024 ✌️

  • +2

    Did you contact them? I'm sure they'd be most interested about a problem with their production line. They might even send you some free product.

    • +2

      Yes I did, and I kept photos that were taken the moment I discovered this with all 38 visible.

      • +11

        We need an update on the outcome. This is exactly the type of impotent rage I can get behind

  • Birds Eye Frozen Fish Fingers 40 Pieces | 1kg

    Quantities stated above are averages only. Further nutrition information may be displayed on the product label.

    Thus seems all ok unless weight less than 1 kg

    • I just went round the box twice, and nowhere does it state the quantities are averages, except the weight - it has the little 'e' next to it.
      It doesn't have the little 'e' next to the 40.
      I've been buying these for years, the '40' is set in stone. There was always 40 before, in every box, that I've ever bought.

      • +1

        How much does it weigh though

        • +6

          No idea, I only took a count.
          1kg on average is fine.
          But I expect 40.
          A box of 40 fish fingers should be a box of 40 fish fingers.

      • That little 'e' is an Estimated sign, which assuming we're following the same standard means your 1kg package must hold more than 985g on average (i.e. most units must hold 985g or more), and none can hold less than 970g.

  • +5

    I remember when they reduced the size of paddlepops in 2010 and they used to have competitions based on the sticks

  • +1

    Quality control costs money. They would cost ten times as much if the number on the box matched the number of fingers inside.

  • +1

    New shrinkflation approach

  • +2

    Eric, do you like fish sticks?

    • +3

      Do you like putting fish sticks in your mouth?

  • Violation

    Explains the missing fish fingers🤔….

  • Outraged because of 2 missing fish fingers…
    Wait until you find out what actually IS in the so called fish fingers!

    • Hoki?

      • Hoki 51% (assuming that it is not basa from the Mekong river).
        49% ???

        • Breadcrumbs and oil

  • +7

    I see you know your counting well

    • +9

      A succulent fish finger meal!

      • +7

        And you sir, are you waiting to receive my limp fishstick?

  • They saving you from consuming all those seed oils ;)

    Or it's their version of shrinkflation, without having to modify the packaging!

  • I bet a box of Franklins wouldn't stiff you like that.

    Write them a letter.

    • Dear Penthouse Birds Eye letters,
      I never thought it would happen to me…

  • -1

    I'm just stunned that you managed to count 38 fish fingers without getting distracted by cat videos.

  • I remember when Cadbury said there was a Glass and a Half (of Milk) in every 200 gram block…

    I feel cheated, never ever got the milk (or the Glass).

    Scam.

  • +1

    Did you weigh them ???
    Just saying !

    Perhaps - 38 fish fingers weighs same as 40?
    Then you aren't actually getting gipped

    And if you didn't weigh them … Then MEH.

    • +2

      No, no, no…
      I was told by this company, on their packaging, that I would receive 40 fish fingers - with an average total weight of 1 kilogram.

      I got 38.

  • +2

    If you got 50 half weight ones, would you be a fan for life?

    Probably easier to mechanically pack by weight vs number, so you might have gotten 38 bigger ones.

    • All I'm asking and expecting is to get what it says on the box.
      40 fish fingers, with an average total weight of 1kg.

      That's all I want, just what it says on the front, the way it's always been before!

  • I will grant you three wish…. "knife goes in guts come out"
    Probably what caused the packaging error my friend.

  • +6

    I have heard a lot of talk along the lines of
    '38 big ones might weigh the same as 40 medium ones'
    or
    '38 might still be close to a kg'.

    Ladies and gentlemen - please understand, only the weight is an 'estimate'.
    The 40 on the front - is 40. It's not '40 on average'.
    It's 40 fish fingers, with an average weight of 1kg.

    40.
    And I got 38.

    • +8

      And to me, that's (fropanity) outrageous!! Shrinkflation is bad enough, but this is outright theft! You are right to be sickened by this atrocity. Big corps just getting fatter and richer by ripping off the working man and his hard earned…

      Imagine if you had a family of 40. Now, how do you pick which kids get no fish fingers? Is Birdseye going to come down and help you tell little Timmy and Samantha that they dont get to eat tonight because the CEO needs a new yacht?

      (fropanity) corporate greed!

      • +1

        how do you pick which kids get no fish fingers?

        The parents go without, of course.

        • +3

          If you think I am going without my fish fingers, you are sadly mistaken…

    • As someone who long long ago - used to work for a similar sort of area … It is 100% packed by weight, not by # of fish fingers.

      Infact - these days - this job is handled by "robots" - who do everything by Weight.

      • Robots need to remember their ancestry, the abacus, and re learn how to count.

  • +3

    The fact that you count them every time you buy them is both hilarious and bizarre.

    • +3

      Most people would have bigger fish to fry.

      • +1

        As to why they were missing, he just couldn’t put a finger on it.

        • +1

          There's definitely something fishy going on here.

          • @JIMB0: Crumbs! Definitely some hoki-pokey going on

            • @2025: I knew I should have swam on by instead of getting hooked.

              • @JIMB0: Alas, the fishnets were too a-luring

  • A few weeks ago I got a cheeseburger from McDonald's and it was missing the pickle. I honestly thought about complaining but just gave up on it 😔

  • +1

    I haven’t seen 2 fish fingers looking a bit lost or out of place in my travels, but if I do, I’ll send them your way.

    • +2

      Thanks mate, finally some sympathy - and some possible justice.

  • I once bought some hundreds and thousands … and there weren’t

  • Just make a call do the complain. Take photo as evidence. Surely they will just credit you back with a giftcard what's the big deal!?

    For me I got 6 boxes of Uncle Toby's quick Oats 1kg each full of Weevils. Took picture all they do is give me a giftcard for.

    I just dispose them in the bin.

    They won't even bother listening there's contamination. Just blamed logistics and storage at Coles and woolworths

    They won't do a recall for the batch

    Or they think it's ok to eat weevils. That's so evil mate

    • +1

      I think you mean, 'that's so weevil mate'

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