38 Fish Fingers in a Packet of 40 - a Violation

So I buy a packet of 40 Birds Eye Fish Fingers. I've been buying them for years and I love them.

I get home, and there's only 38 in the box! This has destroyed my faith in humanity. I trusted Birds Eye Fish Fingers. Of all the processed, boxed up, minced up, messed up frozen food - this was the one brand, the one box - that I would hang my hat on and say "There's 40 in that box son, as sure as the Pope is Catholic - and each and every one of them is a God-fearing, trustworthy, law abiding fish finger."

What is this world coming to, when the rot has set in so deeply, that it has reached the Fish Finger??

Comments

  • +1

    Ray: Course, there's four fish sticks. There's supposed to be eight fish sticks.

    Charlie: Eight? (cuts them in half) There's eight.

  • Ok i bite.
    It should be 40. As back of package serving is 3 and 75g. So one is 25g x 40. Theres your kg. Call them up. Might get fish fingers for life ;) say that how many others have gotten less in package and false marketing. Like going to.maccas ordering a 24 pack nuggets and getting 23 because one is larger. Nah. Not good enough ;)

  • i hate these, they taste so dry and bad everytime I get these. its gross lol. there is zero seasoning as well.

  • This is an OUTRAGE !!!

    Tell it to someone who cares.

    No, not me - I'm - uh - busy - but My Rights !

    Some people are unhappy when they get the finger

    yet you're complaining when you don't get two ?

    Some folks just never satisfied …

  • Check with your mates - you might find the two missing 'fish fingers' on their right hand! (or left!) lol

  • +4

    I have received a response from Simplot (the Birds Eye parent company). They asked for photos and batch numbers and those have been sent to them.
    Once confirmed, they are saying a letter and refund will be arranged.

    I don't care what anyone says - Birds Eye Fish Fingers are the best fish fingers in the universe. And in fairness this is the only time this has happened in two decades of purchasing Birds Eye Fish Fingers.

    But little things become big things. An avalanche starts via the smallest pebble.
    Am I going to count all the fish fingers every time I buy a box? No, I won't.
    But will I notice if any are missing? YES

    • It's the principle that counts.

      Imagine you had 40 portions to make and were shortchanged. It advertised 40 and you didn't get what you paid for.

      Good on you for following up and good on Simplot to owning the issue.

    • I wonder how many other poor souls have been cheated from 40 fish fingers, without knowing about it? It might go a long way to explaining the existential feelings of doom many are feeling these days, with no apparent cause.

      I commend you for holding Simplot accountable and tackling this issue, one fish finger at a time.

    • +1

      How do you take a photo of missing fish fingers?

      • +4

        How do you take a photo of missing fish fingers?

        With a digit-al camera

        • 😆

    • Good companies want feedback to improve their product or service and with it their reputation. It is usually worth complaining when a reputable company gets something wrong. I have a reputation in our family for getting results. One difference between us is I don't let the world know until I finish dealing with the company and the result is known. In fact, usually I keep it to myself.

      While they may accept your word this time, my guess is Simplot will list your details to rule out the chance you'll become a serial Fish Finger cheat. The way I see it, if they give you a full refund for 2 of 40 missing gives them two short in another 19 packs worth of credit with you😉

  • How much did they weigh? If they weighed what was mentioned on the pack or over, what do you think?

  • A fellow forty fish finger fanatic! Fraction fewer fail :(

    But how do you have them? By themselves? With what sauce? In a burger?

    How many at once? All 40? Do you ever just pour it out into the tray or pan? or have it all laid out like little soldiers?

    What's the best way of cooking? Airfryer, raw, oven baked, microwave, pan fry, deep fry?

    • The way I do mine, is on a mesh in the oven, laid out like soldiers, in two rows of 10.
      But I have no doubt that the best way is the old school way - deep fried from frozen.
      A long, long time ago I was pan frying. That is also good. But now it's the oven.

      There's a million ways to eat a fish finger, they're so versatile, I'm not sure i'm doing this 'right' but this is the ways I have them

      Fish Finger Sandwich - Three fish fingers between two pieces of buttered bread. And I said butter - not margarine.
      Naked - By themselves with a bit of salt, or tomato sauce, or tartare sauce

      How are you having yours, and what is your opinion of the 'lesser' fish finger brands that aren't Birds Eye?

  • Let it go. Plenty more fish in the sea.

  • call Karl

  • Got to take big fish to court about this. I reckon there are many more unsatisfied customers waiting to launch into class action.

  • My wife eats these. Air fryer, 6 soldiers. Squads of 3 each with a single slice of kraft 'singles' cheese (in individual wrappers) ontop with loads of salt.

    I think its a bit unnatural.

    • It's not unnatural - it's art.

  • +3

    I received a letter from Simplot today apologising for the missing fish fingers.
    The envelope also contained a gift card for $10.

    The fish fingers cost $11…
    I'm twitching… but I think it will pass.

    They are blaming the automated weigh checker on the production line. It's plausible that the 38 came near to 1kg and it has got through that way.

    I really like JR Simplot as a company.
    I think they've made this right.

    • +1

      Seems like a pretty good resolution, a fair explanation and a decent gesture on their part. Thanks for updating us!

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