These are the new “mid - range premium” headphones from Sony. Launching under their new brand: Sony ULT. This range brings back old school Sony sound with heavy bass.
These would sit right under their flagship Sony XM5, with almost all the same features but cheaper build quality means they can cut cost.
White also available: https://www.amazon.com.au/dp/B0CX1TYWC1/
Introducing Forest Grey at $291.55:
https://www.amazon.com.au/dp/B0CX1VYYQL/
Sells for $349 at JB: https://www.jbhifi.com.au/products/sony-ult-wear-noise-cance…
A quick CNET 60 seconds review