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[VIC, NSW, QLD, WA, ACT] $1 Original Cheese Tarts (First 100 Customers) @ Hokkaido Baked Cheese Tart

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Make your way to any HBCT on the 12/12 and treat yourself to our Original Cheese Tart for just $1! 🎉 Swipe left to explore all participating HBCT stores.

This deal is limited to 1 per person for the first 100 customers only. So run, don't walk and don't miss out on these freshly baked cheesy goodness! ⏰


Participating Stores:

VIC

  • Boxhill
  • Doncaster
  • Hawthorn
  • Melbourne Central
  • Northland
  • QV
  • Southern Cross Station
  • The Glen

NSW

  • Blacktown
  • Castle Towers
  • Chatswood Interchange
  • Hornsby
  • Hurstville
  • Macquarie Centre
  • Parramatta
  • Rouse Hill
  • Top Ryde City
  • World Square
  • Wynyard

QLD

  • Garden City
  • Uptown

WA

  • East Vic Park
  • Barrack Street

ACT

  • Gungahlin Village

Related Stores

Hokkaido Baked Cheese Tart
Hokkaido Baked Cheese Tart

closed Comments

  • Is this 100 per store or across all stores for the promotion?

    • 100 per store!

      • Stores open between 0730 and 1030. Check your local store opening time with Google Maps.

  • +1

    These cheese tarts are GOD level good!!!
    It's a steal for $1

      • +2

        $1 should be the everyday price

        • +1

          Difficult when the minimum wage is $23.23/h, the highest in the world.

          • @Scrooge McDuck: Not sure why negged…
            Egg tarts from chinatown easily cost $4 nowadays. People don't realise how expensive living in Australia is

  • +1

    This deal is limited to 1 per person for the first 100 customers only

    Makes a lot more sense than the mess earlier in the year where every Karen and their dog were ordering 50 causing 2 hour lines lol

    • +5

      There are load of tarts and buns left everytime I walk pass the shop. They are either not as good as they advertised or over priced. I wouldn't spend my time waiting for the sake of a few dollars saving. 3 for $10 for the next 30 days would help them through this season! Do that Happydeal123.

    • +7

      1 per person ? , you can keep your tarts!

    • +1

      As I commented only 6 people in queue 20min after opening, was order #18. Was easy to order multiples (of 6 pack for $6) - no restriction then.

  • Too bad, looks like they closed down in SA.

  • +1

    I originally read this as Original Cheese Farts ..

    • -1

      The staff eat all the cheese tarts and "cut the cheese" for the first 100 customers.

    • It's called Charting.. but as I found out, they don't take kindly to those that do it inside the store.

  • +2

    What's the rrp?
    Unsure if it's worth $10 of fuel + cost of time to pay $1 for a mini item that will be finished in 1 seconds, not to mention it can be easily missed out on if going after work.

    • $4.80 or something like that

  • +5

    Not even from Hokkaido hehe. From Malaysia.

    • The question is; can you tell when you bite into the tart

      • Surprisingly, yes

        The original: https://cheesetart.com/en/

        • About as "original" & "Hokkaido" as these!

          It's a Japanese corporation also selling "Hokkaido style" baked cheese tarts & other products.

          Many stores in Japan sell "Hokkaido style" baked cheese tarts. Including these stores. Quite expensive, but popular gifts.

          Bought a few there - not that impressed, given the price. Prefer a good Portuguese Tart or a Chinese Egg Tart.

          Didn't try the original in Hokkaido😢

          But did consume the enormous "Genghis Khan"(sapporo.travel) at Sapporo Brewery - 100 min all you can eat lamb, cooked at your table on "Mongol" style conical grill.
          Found out when paying, the lamb wasn't even from Hokkaido, but NZ & Oz! Felt rather deceived by the promotion of "traditional Hokkaido food"!!
          Although Hokkaido is known in Japan for it's lamb, they explained there just isn't enough lamb there for it's diners🐑

          Make your own "Hokkaido style" baked cheese tart(zhangcatherine.com)

    • "Hokkaido Baked Cheese Tart" is simply the brand name.
      It is promoted as a "Hokkaido style" baked cheese tart.
      Inspired by the distinct cheesy taste of Hokkaido dairy

      Hokkaido is popular for it's dairy products… in Japan. So are the cheese tarts there.
      So promoted at stores in Japan as "Hokkaido baked cheese tarts". Long queues outside stores in Tokyo etc, for expensive attractively boxed tarts.

      But copied by Malaysian business & sold here, Malaysia, Japan, Singapore, Thailand, Vietnam, Indonesia, Brunei and China.

      The term “Hokkaido” in the name should not be mistaken for the brand having roots from Japan. Founded in Malaysia, the founder was inspired to replicate the flavours of the cheese made from Hokkaido dairy after a visit to the region. With extensive R&D and tireless passion, a secret recipe was created. Without taking credit away from the origins of the inspiration, Hokkaido Baked Cheese Tart was born.(hbctaus.com.au)

      • That disclaimer wasn't there when they first started operating. I'm guessing it was added after complaints/confused customers. I was arguing with a silly bugger on ozb that if you call yourself Hokkaido baked cheese tart then it could be misunderstood that Hokkaido dairy is used. Their argument was "Tokyo" sushi could be confused in the same way.

        • +1

          Yes - very much noticed that😉

          Originally posted their more believable creation myth from their site last year. But destination of link from my comment last year was removed.
          "Inspired by the distinct cheesy taste of Hokkaido dairy, and using a traditional recipe from Japan’s dairy heartland"

          So updated to this year's storytelling "We developed our own recipe based on a visit to Hokkaido & our own "extensive" research"
          Or as they claim: the founder was inspired to replicate the flavours of the cheese made from Hokkaido dairy after a visit to the region. With extensive R&D and tireless passion, a secret recipe was created. Without taking credit away from the origins of the inspiration…(hbctaus.com.au)

          So which is true??
          A "traditional recipe" last year that anyone could use…
          or "extensive R&D and tireless passion, a secret recipe was created" this year… That no one else can use!

          Sounds very fishy / "11 secret herbs & spices" or secret Coke recipe etc to me. More a creation myth, so others don't take their sales.

          And I should know as a former business consultant, who got drunk with a lawyer creating these type of myths! Creating new beliefs in the public ("whiter than white" detergents) is a bit like creating a new religion😉 It was a hoot & the drinks were free! But we did not intend to deceive.

          It's all just marketing BS anyway.


          Commented below on the difference in use of the word Hokkaido
          *in their brand / trademark Hokkaido Baked Cheese Tart.
          *and it's different use as a name of a product "Hokkaido style" Baked Cheese Tart.

          For business name purposes, it need have no association to the location - it's just a name used by the business.

          Many cases in brand names like "Philadelphia" cream cheese - which originally used the word Philadelphia (for it's reputation for great dairy products) totally for marketing purposes! Never had any association with Philadelphia!

          Whereas labelling (governed by law) would require their product to be called "Hokkaido style" baked cheese tarts!

    • Like other brands / trademarks using a location in the name, it may have nothing to do with that location!

      Philadelphia Cream Cheese was invented in New York State, not Philadelphia.(billypenn.com)
      Using "Philadelphia" in the name was pure marketing…
      Philadelphia had a reputation for high-quality dairy farms and creamier cheese products, so they decided to use the name "Philadelphia"

      Similar to this business including Hokkaido in its brand name - trading on the reputation of Hokkaido for it's famed dairy products (in Japan). As I've found on travels there, Hokkaido can also seem pretty exotic to Japanese.

      Even this merchant warns of any confusion between the use of Hokkaido in the brand name with the island of Hokkaido in Japan.
      “Hokkaido” in the name should not be mistaken for the brand having roots from Japan(hbctaus.com.au)


      Hokkaido is now simply a style of baked cheese tart.
      Like with simular Portuguese Custard / Egg Tarts - many businesses sell those with no links to Portugal.

      But Australian labelling Laws state as those products are not produced in those locations, they should be called "Hokkaido style", etc. Same as Greek yoghurt is correctly labelled "Greek style" yoghurt.

      Business names / trademarks like Hokkaido Baked Cheese Tart - don't conform to those labelling laws, unlike the products.

    • Is Chinatown from China?

  • Don't bother, the last promo was (profanity) lol.

  • +1

    I'm surprised they are still in business. $4.90 for a tiny tart. I guess as long as pple willing to pay, they can get away with overcharging.

    • Alternative in SA is to get one from BreadTop, paid about $3.90 per tart!

      • Got 1 free in Shopback BreadTop Deal.
        Those are nothing like these.
        And these are just "inspired" by original Hokkaido baked cheese tarts! Which are expensive in Japan💰

    • Inflation and the fact that people willing to spend this just adds more fuel to the fire

  • -3

    japanese get done dirty again

  • Looks like enough for everyone to share!

  • +1

    Likely less appealing when limited to one per person, not many people would go out of their way just for over tart.

    Not saying it's a bad deal, likely to improve availability for people instead of running out quickly.

  • Line would be so so so loooooggg for 1 tart

    • Depends on location.
      Was expecting a long wait last time…
      No long line😄 6 in queue when arrived 20min after opening Receipt showed I was #18.

      Should be much easier & quicker this time as 1 per person with limit of 100 per store, not multiples of 6 with only limit being sold out!
      I asked for 6. Mistakenly charged for 6 boxes of 6. Corrected down to 1 box

      • If you are at one of the busy stores, there would likely a long long long line before the store opens. But you are right, time it takes for each cust to be served would be quick.

        • +1

          There were long lines about an hour later at that fairly busy Brisbane store.
          As with much in life - timing (& luck) is important😉

          Making so many batches of tarts in their limited ovens & boxing up multiple orders of 6 packs per person - caused the delay. 3 staff were flat out with demand. They instituted a system - took orders, & suggested when to return to collect.

          Brisbane owned Motto Motto "Japanese" restaurant next door was surprised by queue past their business.
          After I explained, they handed out free Matcha soft serve to those waiting - as their promotion. Ate my tasty commission🍦

  • +1

    Line will be long in Chatswood. Lots of wealthy tight arses there

  • wait. first 100ppl you can only get one tart, right? or maybe some sort of minimum… so lining up mad for $1 purchase of one tart?

    • Guess they learnt from some long queues, frustrated customers & exhausted staff last time!(Multiple 6 packs per person at some stores. Only limit was until sold out.)

      Not good when a store wants to promote itself!
      Luckily I was served quirky.

      A limit of 1 per person & 100 per store is much easier for staff.
      Should not result in long delays as a staff member was required to ask what customer wants + how many, & another to box up the purchases. (In local store that left 1 to bake.)
      So should be much quicker!

      Many will realise it would be a better use of their time to not queue, pay full price, & order as many as they want😉

  • Tried one of these for the first time a couple weeks ago, pretty nice. Not sure I'll bother trying to get in on this though.

  • -1

    Sydney, Brisbane, Melbourne, Canberra… Not really statewide, just the capitals.

  • You want real Japanese cheese dessert, try Le Tao :)

    • -2

      $42 for two mouthful of the letao tiny cake. Yeah should try it. Definitely worth it.

      • +1

        Didn't post it as a 'bargain'.

  • 100 first customers, 1822 clicks. Yeah, there's gonna be a tart war.

  • Thank you! Just grabbed one at the Perth city store. Seemed very quiet.

  • No line at Hawthorne store today at 1pm. Forced my colleagues to buy too. They're pretty damn tasty.

    • Haha why did you have to force them? Definitely worth $1, but pretty pricey for RRP.

      • I made them buy so I could eat the all 😂. Yer def pricey for regular price.

  • Literally no line all day, ez cop

  • Here OOS by lunch time!

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