I see so many businesses these days simply loading up on fake reviews. What's your take on this? Do you even trust reviews anymore?
I think those 5 golden stars have an irresistible conscious or unconscious impact on purchase decisions so this is a serious consumer issue. For businesses it seems to be a fake review arms race.
This epidemic seems to infecting every industry these days from restaurants, to services to ecommerce. I recently had a terrible experience with a solar company who had an overwhelming amount of 5 star reviews. When I made my displeasure apparent with a negative review, it promptly got buried under the avalanche of positive reviews they were pumping out.
Platform-based reviews like Google are equally susceptible to fakery but it gives the customer another false layer of assurance.
It seems to be a wild west out there and regulators are clearly too slow to respond.
What does the community think of this? Can you tell if a review is fake? Do you still buy from the business? Does your subconscious compel you to still do business with them?
I was good at spotting fake reviews, now :(
https://youtu.be/1kXrQ5Nl9Wg