Finally the PC version of Elden Ring on sale 30% off $62.96
Thanks to Kelriega for linking to Fanatical where it is $55.76 https://www.fanatical.com/en/game/elden-ring
Personally I am still going to buy direct from Steam but there are options people!
Thanks to Corvusnoir for linking to Humble
"If you're a Humble Choice sub it's only $50.09 ($62.61 without).
https://www.humblebundle.com/store/elden-ring"
Cheaper at Fanatical
https://www.fanatical.com/en/game/elden-ring