Couldn't find price history from ozb search. Decent sale price imo in the recent context of SNE577P $399, SNE543J $299, SNE545P $279 and SNE533P $209. Each with subjectively better/different designs and colours (543J is JDM though).
I'm more of a vanilla coke type but pepsi red v blue would grow on me..
Who needs a watch when you've got a phone.
Found a review here. Appears to be the same watch however the model number stated is different.