Check your Flybuys account as this is targeted. The limited edition 10pk are on special for $5 this week.
https://shop.coles.com.au/a/the-pines/everything/search/lor?…
Offer valid only at Coles Supermarkets and Coles Online (excludes Coles Express), subject to store availability. To check whether we deliver to your area visit shop.coles.com.au. To qualify for this offer you must activate this offer and present your Flybuys card at the time of purchase. No rainchecks. 1,000 bonus points will be collected when you purchase from the L'or Espresso capsules range between Wed 27 Jul and Tue 9 Aug 2022. You have been specifically selected for this offer and it is not transferable. This offer has been sent to you by Flybuys. Flybuys' privacy policy applies. Standard Flybuys terms and conditions apply and are available at flybuys.com.au.
1000 flybuys points is equal to $5, so essentially free. A good deal, but unfortunately I wasn't targeted