Saw this from my paypal account. Doesn't seem to be targeted.
Mod: Previous deal with different URL - Duplicate exception (Older than 6 months.)
Note, it appears to now be asking for a code, marked as targeted.
Alternative Australia Paypal link https://www.paypal.com/au/webapps/mpp/spotify-premium-offer
A link to access this offer will also have been sent to eligible PayPal customers via email.
"Only open to users who haven't tried Spotify Premium before"