Highlights
Moviegoers can enhance their cinematic experience with a small popcorn and soft drink combo, available at almost 60 locations
About This Deal
$7.99 for a small popcorn and small soft drink (total value up to $13.90)
*not valid for non-standard popcorn varieties, Frozen Coke varieties, sports drinks, milk drinks or hot drinks
Event Cinemas: Small Popcorn and Small Drink Combo for $7.99, Multiple Locations (Up to $13.90 Value) @ Groupon
Last edited 03/06/2022 - 09:22 by 1 other user
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hahahaha… that's exactly what my reaction was when I read it. Absolutely ridiculous.
Inflation
Plus its not like it's refillable either
My thoughts. Even after discount this is a bit much. This seems like a pretty weak deal to try and lure people back to cinemas.
Total value according to Event Cinemas: $13.90
Actual value: more like $4
Not valid in Victoria cause they have no cinemas here. Lol
wow, what a steal, i guess!..
Bring a bag of Cobbs from Woolies when half price.
Does this include a movie ticket ?
Managed a cinema for a long while.
Including wages and rent, a large coke cost us about 35c and a large popcorn 60c.
Consumables pays the bills.
Majority of the ticket price goes back to the sess pool that is Hollywood.Our key metric was "spend per head". If the candy bar team got that above $3 for the night, they had incentives rained on them.
It meant that, excluding ticket cost, on average a person spent $3 at the candy bar. So if one person bought nothing, the next person had to spend $6 to make up for it.Sounds like the sad reality of licensing agreements…
In your view, what products/services can cinemas offer that will make users genuinely want to spend money, enjoy the experience, and not feel like a rip off?
In my last year there we started doing hot food. Still a decent markup but chicken tenders and wedges feel a bit more substantial than popcorn. Huge pain to manage new health standards though. Popcorn would keep for a couple of days and easy to reheat.
Hilarious as we used to ban hot food because of smell and seat damage.
We never buy at the candy bar due to the inflated prices. Instead buying snacks at the Woolies before we go. Judging by people we see around the cinema, we are absolutely not the only ones.
I've never understood. Wouldn't it make more sense to make the candy bar pricing more realistic so that MORE people would actually buy the products thus on quantity alone, cinemas would make more money as a whole from it?
I would absolutely buy there if pricing was close to Woolies for example, but it's just so far out.
It doesn't even have to be close, even 50% more would be fine. But it's more like 3-5x
Agreed but at the end of the day, enough people spent for convenience and novelty to cover the people like yourself.
Don't buy your argument. They were obviously telling you porkies.as.a manager.
The annual reports if Event Entertainment say otherwise.
Almost 2/3 of net revenue for the cinema business is from ticket sales with the balance from food and beverage and advertising.
Big different between revenue and profit.
Of course most of the cash flow comes from tickets. The film distributor then took most of that cash, leaving very little profit from tickets.
We spent very little in buying consumables compared to what we sold them for, thus way more profit.
Groupon in title?
I bought the poppin 4 pack half price last week at coles, popped it as I left for cinema and took it in my backpack with a can of coke in a beer cooler . Total cost of combo $1.50 plus 3c for microwave electric . I’m cheap
I buy the giant bags of popcorn at IGA for $4
This is painful compared to my local Cineplex which has a large combo for like $8, at all times
Ooooof