I found this on the front cover of today's Sun Herald. The offer:
The Sun-Herald and essentialkids.com.au are giving away Neil Perry’s The Food I Love: Breakfast for FREE* from the iBookstore.
DOWNLOAD THE FOOD I LOVE: BREAKFAST FOR FREE FOR A LIMITED TIME FROM THE iBOOKSTORE
If you already have an iTunes Store account, click here: http://itunes.apple.com/au/book/id525912836. The iTunes store will launch and direct you to your free copy of The Food I Love: Breakfast. The book download can only be viewed using iBooks on an iPad, iPhone (3G or later) or iPod touch (2nd generation or later).
Available on the iBookstore
If you don't have iTunes or the iBooks app installed:
Visit iTunes.com.au to download iTunes free of charge for Mac or Windows, then follow the steps above. The iBooks app is available for free on the App Stores.
*Offer expires on 19 May, 2012. Valid only on Australian iTunes Store. Requires iTunes account. Terms and Apple Privacy Policy apply, see www.apple.com/legal/itunes/au/terms.html. Must be 13+ and in Australia. Compatible products and services required. Books require iBooks 1.5 on a device with iOS 4.2 or later.
Thank you so much for this op. Downloading now