What’s The Appeal of Euro Cars

Howdy all

I’ve been looking at cars lately and was wondering what the thought process is when someone opts for a European car over an Asian (namely Korean and Japanese) alternative.

I don’t understand the logic. When new, model for model spec for spec the Euro car is at least 10k more in more cases like 20k more and in some cases almost double the price. And it’s not like the euro car has more tech or features than the Asian car.

Then there’s the depreciation which is ungodly. For instance F30 3 series are under 20k these days even with the Covid tax. That’s over 50k lost value.

Then in the used market there’s the reliability, VWs, BMWs, Mercs, Fiats and Audis dominate the worst cars lists in almost every category. They just seem to fall apart after a few years.

I can understand when buying an uber luxury or sports car that’s well over $100k, they bring a level of engineering, sophistication and style that the competition can’t necessarily match but when in comes to the mainstream normal every day cars I don’t get it. Why would someone choose to buy an Audi Q5 over a Mazda CX-5 or if you want luxury a Lexus RX. The Japanese/Korean car will almost certainly last longer, be more reliable, hold its value better, way easier and cheaper to maintain and straight up cheaper to boot. I just don’t understand.

Can people tell me why someone looking to buy a mainstream car would choose a European brand. Cos from a rational perspective it just doesn’t make sense, even when it comes to justifying it by it comes with that European cachet. Because it’s just a mainstream car that’s more expensive, its not some exclusive, sophisticated, cool whatever.

Comments

        • Ok fair enough. Me personally I wouldn’t touch the Jetta with a ten foot pole, yeah the Camry would be more expensive upfront but very high likelihood of running costs would be much lower and therefore cheaper in the long run. I’m also happy to pay the much lower stress level of knowing the car would be fine if that was your only transport.

  • +1

    People perceive Euro car being prestige and a way to flaunt their wealth or fake their wealth. Obviously these people is not car enthusiast so will happily think a mere entry level Benz is special.

    I could not justify getting a Benz, I will not accept the indicator been on the left side of the steering wheels. If I am not worthy for the manufacturer to change indicator side then to me the car is not worth buying.

    • +1

      I know plenty of fake people who have a Merc and can’t pay their bills. Some of these cars get repossessed eventually, and end up at auctions.

  • The same can be said for lot of things. Why do people buy a Rolex over a Casio? They both tell the time.

    People who appreciate/enjoy the finer things in life would always buy prestige cars over mainstream cars.

    I have owned both mainstream cars and prestige cars and from my experience the prestige cars are more refined and the quality of the interior is much better.

  • 1 part keeping up with the joneses
    1 part the Euro cars used to be roughly 5 years ahead in the tech department
    1 part owner is a masochist.

    They value the brand, they value the finish but not necessarily reliability.

    I'd drive my Audi any day of the week over my Kia, even if the Kia had zero issues in 7 years. it's just a nicer experience.

  • +1

    Had Japanese cars all my life until I could afford a high end Euro.

    High end Euro cars are a better drive in every way over Japanese, Korean, etc. cars.

    Aside from prestige (that seems to upset so many with tall poppy syndrome), they are simply better in every way except price.

    They are more expensive to maintain, repair and insure but then luxury items are for those who can afford to play, not everyone.

    • +1

      This. They’re not for everyone and generally speaking, the people who ask theses types of questions, or go on about maintenance costs, have normally not owned one, or can’t afford one.

      • Agree. Then there's those who buy the base models with a 1.8L engine or a cheap used one with problems and complain that they're unreliable.

        Like all cars, look after them, don't skimp or miss services, use a good mechanic and they are reliable as anything else but a lot more fun, exciting, safe and prestigious.

  • You can buy a 10-15 year old one for peanuts, because its resale value has depreciated off a cliff.
    Wow, now you own a premium vehicle from a luxury marque. All your friends will be impressed.
    Whoa, this thing is way nicer to drive than your old Toyota Camry.
    A few months later: huh, what's that funny little engine icon on the dash?

    In all seriousness, if you order your own parts and do your own maintenance, I think a used Euro car is great value. For a given amount of money, you get something way nicer than an equivalent priced Japanese/Korean car. It's only when you take into account the cost of dealer/specialist mechanic work, that the value proposition goes out the window.

    Looking at new cars, I think there's a lot less going for them - the Japanese and especially Korean manufacturers have in large part caught up. If you're splurging on a real luxury purchase, where you want something brilliant and price isn't so important, then the best of Euro cars still beats the best of Asian cars. But for most people, I don't think it makes sense.

  • +1

    Euro cars are cheap in Europe - I remember seeing basic Mercedes taxis in Germany and thinking they were upholstered like cheap Holdens - which they were effectively the equivalent of there - only for export do they add leather and sell them as luxury cars for elitists - Scotty says avoid …

    https://www.youtube.com/watch?v=zwVxpSs3Kyo
    https://www.youtube.com/watch?v=sIM4uO2acDg

    his opinion of Euro cars in the US - https://www.youtube.com/watch?v=7qbXSqCOQEM
    and similarly Asian cars in the US - https://www.youtube.com/watch?v=4hBwkA4SSSo -
    tho' I think I've read the Nissan factory in Tennessee builds crap - https://en.wikipedia.org/wiki/Nissan_Smyrna_Assembly_Plant

    Scotty had an old Lexus for a while - dunno what he's keeping now

  • +2

    They just seem to fall apart after a few years.

    Tell that to this 1976 Mercedes that's done 4.6 million km
    https://mercedesblog.com/a-1976-mercedes-benz-holds-the-reco…

    If they are as bad as you say why are lots of taxis in Europe Mercedes and not Toyota?

    • -1

      Yeah there are examples of some that last decades. The thing also to remember back in the 70s and 80s the culture was different, it wasn’t as profit driven as it is nowadays. When it comes to mercs the saying is true they really don’t make them like they use to.

      And yeah in Europe of cause the taxis would be the local make. The manufacturers would have had deals with the local transport companies for maintenance and wotnot plus the part being local would make maintenance a lot cheaper. Just like here the taxis were all falcons and commodores when they were round.

    • Exactly. There are W204 engines easily doing over 400k miles.

  • Japan/Korea doesn't seem to make fast wagons

  • It is a status symbol.

    For asian, toyota to honda to mercedes.

  • I like both Euro and Japanese cars. We currently own a 987.2 Cayman, 370Z and a couple of MX5s. And have previously owned a tonne of Alfa's, Audi's, Renault's etc.

    A lot of Japanese car brands until very recently were very far behind when it came to interior/exterior design.

    In short. Euro cars make you feel special.

    Look at Peugeots latest 508. Alfa Romeo 159. Any version of the Audi TT. Even the BMW E46. Simple timeless designs both inside and out.

    Edit: Japan are also pretty poor at offering decent sporty variants of their normal passenger cars. No super saloons, fast wagons, fast SUVs and only recently did they start doing quality hot hatches again.

  • +1

    They drive better and generally have better interiors. This is a generalisation, but between all of the EU cars and jap cars I've driven the EU cars tend to be more fun. And they'd want to be for the price.

    A whole chunk of people buy them to wealth signal too, obviously

  • Can people tell me why someone looking to buy a mainstream car would choose a European brand.

    The answer is Women.

    Wives want them. Young women want to ride in them.

    They'd rather go on a date in a 50k Merc than a 50k Kia. Even if the performance, extra tech stuff or servicing and warranty is lacking.

    • +3

      Wives want them. Young women want to ride in them.

      This is bollocks, back when I was in uni, one of my mates hired a Ferrari. The only people wanting a ride were other dudes.

      • +1

        Hahaha. Similar fallacy to getting ripped. The only people impressed at the gym were other bros.

        I did a diet and bodybuilding comp back many years ago just for myself, not trying to get women, already in long term relationship by at that time but yeah the only people interested were other dudes. Hahaha

      • when I was in uni, one of my mates hired a Ferrari.

        Yeah most people aren't going to think a uni student owns a Ferrari. Plus women don't care about performance cars. If it had been a top of the line euro luxury car, might have had more interest.

        But yeah, hiring a car for a week isn't going to do much for anyone's presumed status.

        Oh yeah, women aren't attracted to men because of the car, but they'd certainly like a nice car to step out of if on offer from someone they do like!

  • +2

    The euro cars just drive nicer, I'm talking more mercedes, bmws, audis, i'm not talking renault here.

    Driving a BMW is simply just more tactile, Mercedes is simply more luxury and smooth.The euros are just better with internal design too, the only difference is the latest landcruiser 300 that has a much improved interior but a euro price tag.

    Overall i still prefer jap cars as never had a problem with any, but Im ok with just getting from a to b.

    The euro brands have by far improved their service, all major failures (yes, major failures on every euro car I've owned) have been covered.

    The euro paint is a lot better too. Jap paint is terrible - but I think the paint and interior component is more so a cost factor.

  • +1

    In some cultures / races / countries. European cars were all about a status symbol, if your family could afford to buy one it then meant you had made it in life, you will find that migrants from those countries will have brought that mindset with them to australia. I know my race is definitely like that.

    • This is why the old BMW's are so popular with certain groups.

  • I drive a Skoda Superb as its the only car on the market that fits me (6'6) in the front and my son (currently 6'4) behind me. I dont buy new though, this one was 18 months old when I bought it.

    Even without the boy in the back, I dont fit in most cars. Havent had an asian made one thats comfortable since the Datsun 260Z

    • Skoda Superb is nice. I almost purchased one, but suspension seems too jittery for me and depending how you drive it the clutch packs on the DSG can have limited life. ha my first car was a 260z!!! feels a bit narrow.. I currently have a z32 300zx which feels almost double the width.

  • Comfort, ride quality and better interior designs. might you I prefer a plain & boring jap car since I so all the servicing myself.. so prefer bette reliaiblity.

  • An European car is like dating the Hot Crazy model.

    You know it's going to cost you money and tears but you'd risk it anyway.

    Frankly, Japanese cars have been pretty awful since ~2,000 but they are making a small comeback when it comes to sport cars. Korean cars have improved out of sight.

    European cars use to be head and shoulders above Asian cars, but now the gap is closing fast.

    After 15 years of European cars, I think my next car will be a Japanese sports car or a Hyundai N.

    • euro = hot model, high maintenance
      jap/korean = wife material - keep for many years, low maintenance
      jeep/fiat = that trashy girl you picked up at the bar who you know will ruin your life but you enjoy making poor decisions

      • pretty accurate!

      • very true with jeep going on fire when in a bad mood

  • -1

    There was a point in time where some European manufacturers were simply better made than other brands, I think we're about 35-40 too late for that, it's been a great marketing strategy, specifically the Germans, most of which make disposable cars nowadays 3-5 years and forget it chuck it out, brand new and under warranty sure, but I'd just get Japanese or Korean basically now.

    Electric cars change this a bit because, it's the ICE bit that usually has issues, not always but a lot of the time, so we might see most cars become largely reliable in a decade, and most of the time it's hard to buy a bad car. You really have to go for something exotic or from a specifically unreliable manufacturer, if you just buy 'an car' you'll probably be fine 8/10 times.

  • I think they are fantastic cars if you can afford to lease brand new models and flip them every 2-3 years when the warranties expire. They have great tech and driving dynamics but all that comes at a cost when they get a bit older. Buying second hand is a gamble, 3-10 years old maybe okay but you're asking for trouble after 10 years.

    But yeah, most people probably buy the badge. Especially euro SUV.

  • The best way to enjoy a European car is to buy it new, or buy it from someone who bought it new and maintained it properly. The very best way is to be given an Audi by your rich parents, but still complain and expect your dad to give you his big Audi. Buying a luxury car and spending all your time worrying about the cost of it or the cost of upkeep is kinda missing the point imo. It's like getting a supermodel high maintenance wife/husband and spending all your time complaining that being with them costs you so much money and requires a lot more effort than dating a couch potato.

  • Apparently Euro cars don’t catch COVID!

  • When will they bring back the falcodores?

  • +1

    there's no accounting for preference/taste people like Lychees people like Longans just a matter of diffences in opinion I used to drive Japanese and now love my Peugeot so much couldn't be happier. I would not want a Yaris even you gave it to me, ditto for i20 Hyundais nor any of the Suzukis none of the Mazda 2 please. No nissans either.

  • if euro cars had jap reliability i would be all over them. So many yummy turbo options: 335i, s5, rs5 etc

    • get a 911. mechanically reliable holds up well in resale. as long as you can afford to maintain it

      • And the initial cost lol
        I’m sure insurance wouldn’t be cheap either
        And the practicality of it. Ive had nice 2 door sports cars in the past, all you ever do is worry about where to park it, people damaging it, can’t park it on the street like regular cars etc

  • +1

    People call me Giorgio

  • You need to test drive them

    • What car your parents had growing up
    • What car your friends around you had
    • Brand loyalty
    • Confirmation bias

    These are usually why people chose certain cars and why they recommend them over other brands, even though most people have never owned the cars they tell people not to buy

  • Lot of people commenting here probably can't even afford decent Euro cars (not 10+ year old Euro trash)…so many ill-informed comments from those poor souls who think life is so tough working 9-5…work so hard yet can only afford a Camry.

    Probably the same people who complain that they can't afford to buy a house in the suburb they grew up in…tall poppy syndrome with a massive dash of entitlement.

    • As I said in the OP. When spending $100k plus on a car I understand, I get it. I’m talking about the mainstream, why would someone choose a Jetta, Tuareg, Q5, X3 etc. over the Asian competition.

      If you’re spending over $100k on a car then money’s not a problem, so the depreciation and running costs don’t matter to you. But when you spend $50k on a car the those costs would matter more, I assume. So why would you risk it.

      • You clearly don't factor in style/looks/design into the equation…it is subjective but most would definitely agree Euro cars look a lot nicer than Asian cars.

        • Yeah I guess if those things are important to a buyer. However that gap is fast closing especially in the last 10 years.
          Think Lexus, Genesis, Infinity, Acura although those last 2 are here in AU and have regressed a bit unfortunately.

      • When I bought the Jetta, it was actually the cheapest mid sized sedan in the market. $24K for a brand new car was too difficult to resist then, even considering the reputation of twincharger engine and DSG.

        7 years and 100k later, aside from a faulty supercharger clutch that costed me $1k to fix, the car needed no more than standard servicing and have been reliable.

    • There are plenty of people here on OzBargain who can easily afford a Euro car but choose not to as they have no need to pose in front of others or be reamed for ludicrous sucker repairs at service time. In Melbourne, you will find the nouveau riche, second gen FOBs and cashed up bogans are drawn to them like moths to a flame.

      • +1

        Yeah. I remember a few years ago my mrs was contemplating a Land Rover evoque. She was easily convinced not to take that route and thank god we didn’t after all the reports the problems it has after a few years of ownership.

  • +2

    I find it so exhausting when people go around and suggest the purchase of European cars is merely for the 'image' they provide. That's not true. When you start looking at cars that are better than average. For example the ride of a Camry or Corolla cannot hold a candle to the ride and refinement of a Lexus or Volvo. Both have significantly less tyre noise, road noise, engine noise and have smoother engines. You get what you pay for with cars, compare the Landcruiser GX and the Landcruiser Sahara. They feel very different, they drive differently and the Sahara has significantly more sound deadening and toys to play with, it's also greatly more refined.

    To not understand that cars are different illustrates tremendous ignorance, presumably such standings are held by people who have never driven, ridden in or even owned a Luxury car. Unless we're talking about BMW's they just break.

    • +1

      My thoughts exactly. This post was made by someone who has never driven a decent euro car. People also projecting their own insecurities on people with these cars as well is pathetic - "they do it to keep up with the Joneses" or "they just want to show off". These kind of assumptions are reflections on them rather than the people with the cars.

      If someone were to drive my Audi and then a brand new Camry or Corolla I can guarantee you they will pick the Audi. I have driven new Corollas and they are ugly, uncomfortable pieces of sh!t that drive terribly. Sure they will get you from A to B but for people who want to enjoy the drive, Euro all the way.

      • My old man had an Audi - it was a gutless dull POS with a dull and bland interior that promptly fell to pieces in the Aussie sun within a few years, while costing him a fortune in services. The Mazda 6 we also had was a more pleasing car in nearly every respect.
        The best thing about it was the key-ring it sort of looked OK on the bar at the tennis club but the car itself was just crap.

  • +1

    Not even sure really why you tried to write this post as a question - "could someone enlighten me as to why anyone would buy a European car?". Based on the way your initial post was worded and all your subsequent posts, you've already made up your mind that there is no logical reason that anyone would buy a Euro and therefore anyone who buys one must be a tosser buying for prestige or ignorant.

    As someone who has owned both, I completely understand why someone would buy a European car and why someone would buy a Japanese car. At the end of the day, who cares? If you're judging someone for the badge of the car they're driving, you're as much of a badge snob as they are. Buy whatever you're happy with and don't worry so much about what someone else is driving.

  • Just buy something to drive that you think makes sense and don’t worry what the others think. I appreciate the Euros but for many of us they are a bad proposition and not high yield investments.

  • Most Mercs built in South Africa or China now.

    BMW M series now built in Mexico

    Rather take Jap/Korean with 10/7 year warranty.

    Since Kia pinched that Audi designer, Korean cars look so much better

  • Bottom line - if money was no matter, everyone would be driving euro's.

    Whether its perceived or tangible - euro's are simply better in every way except for cost and arguably reliability (closely tied to affordability however)

    Like anything in life, things tend to be better when designed with passion/innovation at the forefront, rather than budget.

  • The Arm/leg/Fix name the brand story is something that's a worry with the Europeans.I almost was tempted after my Crappy old Holden Spark was written off by a truck last year to get me into a Fiat 500 just after the news of the insurance payout was coming through and the bad news it would be totalled as a write off never to be seen again and was going to call Macquarie Leasing to get the ball rolling for it.only problem was it was two weeks away(The Accident Replacement Vehicle from Right2Drive Holden Astra R Had to return to the depot the week after going to have a look at the Fiat)It had everything I wanted including automatic.I couldn't borrow Moms Mercedes while awaiting that and going to one of those cut price rental car places for something was not an option.I got me a 2008 Mazda 3 Maxx Sport after much looking around at everything(I even believe it or not had BMW 318i Executive or Executive Sport Models E46 series and VW Golfs and W203 Mercedes C180's on my shopping list plus a brand new Mazda 2 Pure)It has been no major problems so far but in hindsight I would have preferred a New Fiat or Volkswagen instead of the old for 30 something percent of the price you can buy a second hand next size above car of god knows what age and mileage and a patchy service history.The Power Steering was on the way out almost yesterday and is being looked into in the morning(Those Rotten Edwardstown Mazda service people have zero knowledge of a car that was originally sold new by Paradise Mazda in South Australia in February 2009,it takes the original selling dealer to fix up the problems the other guys overlook)

    • +2

      Can I get a TLDR or some extra punctuation and paragraphing please.

  • +1

    I just bought a 2000 manual Audi TT quattro roadster in mint condition, full service history with low kms (about 100,000km) for about a tenth of the cost of new (taking inflation into account). It's the one with the fancy and unique baseball glove interior and desert green paint (sort of like a British racing green). Thought process was that it shares the same chassis and reliable 1.8T engine base as about 8 other vehicles. Therefore, the common argument of parts availability and cost is a myth with this particular vehicle, but that perception has meant you get one of these for far cheaper than the S2000 or 350Z of comparable vintage. It has racing pedigree in both rally and track. I am a huge fan of this vehicle. It is reasonably economical but comes alive on twisty roads when you want to stretch it's legs. It will do 0-100 quicker than a modern SV6 commodore and that's fast enough for me. The quattro system means it has enormous grip in the corners and I find it scary that I haven't found the limit yet. There is also a strong tuning community presence on the internet if I ever feel like going down that route but mine is standard for now. It is a no nonsense, old school manual driver's car with the minimalist Bauhaus design that you don't get in a Japanese car and I have wanted one ever since seeing it on Gran Turismo on Playstation when I was a kid. And it seems like I am not the only one who likes this car. Even before COVID, prices in the UK and US were starting to appreciate as people realise the potential for this to become a future classic.

  • Is there an a ‘appeal’ of owning a Euro? I will leave it there.Enough said.

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