Although it's selected POC helmets there is quite a good selection to choose from. Been monitoring prices for most of this year and with the exclusion of the odd helmet on clearance this is the cheapest I have seen. Happy riding.
Also available at Bikebug. Also should be eligible for 5% price beat at 99 Bikes as prices are advertised and don't require a code. Thanks impoze for info.
As far as helmets go, I'd rather the production version than the POC.