If you sign up to the 'Summit Club' for $10, you can use your membership immediately online.
if you already have a Summit Club membership you can go in-store today and purchase also.
Otherwise this sale is for the general public tomorrow (Thursday) both online and in-store.
Also includes free shipping online.
There is also an extra discount of 10% if you spend over $150 I believe.
I just got 2 x 'Granity' jackets for the grand total of $215.96 + $10 membership. Normally it would be $599.96.
50-60% off is what I'd call a reasonable price for their gear - but not a bargain.