This is the Cadence 4-bit Retrograde Watch (not the regular 4-bit watch also found on ThinkGeek).
Retails at $245, they are now having a special on this watch at $155. Also filled out a survey (does not seem to be a requirement) after which they gave me the coupon code for 50% off the price which brings it down to $77.50. The brings it down to nearly 30% of the RRP. Add $15 for international shipping.
No idea when this expires.
Looks quite cool, would be cooler if it was mechanical instead of quartz :-)