Just noticed this reward on my NetBank app. Most definitely is targeted so check your rewards page to see. Reward ends on the 30th of June.
For anyone interested, I thought of using the reward with this current deal on PS Plus https://www.ozbargain.com.au/node/626537 which would bring the price down to $49.95 which is pretty good but not the best deal that's been floating around of late.
Targeted