"All you have to do is pop us on your taps and allow us to watch over you as you use water.
We are gentle and fun reminders for you and your squad – we’re not timers. Hopefully, with us watching, you’ll remember to turn the tap off quicker and use less water. We’re here to help! "
Next time I get the cute little graph with them telling me how much of my bill goes towards each initiative, which section does this sort of crap belong to?