I will never understand how 100 tablets of Panadol can cost ~$13 when 100 tables of Panamax can cost you ~$3 when they both have the same active ingredient of 500mg of paracetamol?
Other than if you have an issue swallowing tables and might need a ‘special coating/drinkable version/kids version’ to make it easier to swallow why do people pay premium for medicines when the active ingredient in the generic is the same?
Am I missing something? or is it just great marketing making people think the branded stuff is better?
It's marketing & brand recognition that reinforces perceptions i.e. "Panadol feels safer option/more effective than Coles own-brand so might as well get that one."
There was a whole study done on "period pain" meds that turned out to be the exact same as generic painkiller, just marketed towards women in pain.
To be fair, there's plenty of dodgy/unknown options on the market so people don't mind paying more for that "safe bet" or one that "always works for me".